Social media and the 2012 elections

Two weeks from today, voters across the country will go to the polls to cast their ballots for president (along with a host of other candidates and ballot issues). No other election has seen such heavy use of social media for candidates and campaigns to communicate with voters - for good reason.

Social media has become an essential tool for any modern political campaign, because voters use social media to both learn about candidates and causes and to recruit friends to join campaigns or learn more about issues. 

Google stock down 9%!!!!

Google just released its Q3 earnings and the stock price is down 9%.

Find an article online talking about these results, and let us know what you think... 

Does it matter?

Is Google in trouble?

Why is the stock down so much according to analysts?  Is that good or bad in your opinion?

Local SEO Link Building

Local search is an increasingly important component of search engine optimization. Building links that help your local search is a smart tactic, and something that will help if you want to be found in your town, city, or region.

I just read a post from our friends at SEOMoz that talks about acquiring links from local search. We do many of these techniques, but it's good to see someone write it up in this manner.

Michal Lorenc's picture
Instructor

How Social Media is Changing Brand Building

You think buildign a brand requires multi-mllion $$ budgets, flashy TV ads and good looking celebrity endorsements?.  Can you build a brand on FB, Twitter, and other social media platforms?

What is a Brand Equity after all?  

Is it just the "Brand Perception" (how you perceive certain brand or a company), just the "Brand Experience" (how you and your friends have experienced the brand) or a combination of both?

 

Derek Mehraban's picture
Instructor

Twitter Engagement

Twitter is a funny social network. They say you can use Twitter for whatever you want. And that's true. For this class we want to use it to carry on conversation with our students. That's why we use the hashtag #NMDL and we tweet at you, and expect you to do the same.