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Michal Lorenc's picture
Michal Lorenc

Search Marketing as % of total online spend

According to IAB (Internet Advertising Bureau), Internet advertising revenues in the United States totaled $14.9 billion for the first six months of 2011 (increase of 23% over last year).

Search Revenue accounted for 49% of that total (up from 47% from year ago), followed by Display/Banners (23%), Sponsorship (8%), Rich Media (5%) and Digital Video (5%),

You can view and download full report here

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Derek Mehraban's picture
Derek Mehraban

Foursqure is my new social network...

These days I check in on Foursquare. Playing a game with friends to get points, badges, and street cred. I don't check it often. I comment on others occasionaly. But I consistently use this social network more than others.

Why? It's easy. It's relevant. It tells a story. Tired of Facebook. Twitter is OK, but I can tweet from my Foursquare. Google Plus seems too much effort. So I check in. And that's that.

What's your social network of choice? Has it changed for you? Will it?

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Michal Lorenc's picture
Instructor

YouTube of Change...

Have you seen the latest news?

 

YouTube is partering with scores of Celebrities and Production companies (including Ashton Kutcher, Madonna, Shaq, The Onion, WWE, InStyle and more) and is re-designing it's interface around Channels to bring in more high-quality, TV-like content.

Add that to recently announced update to Google TV project and....

 

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Derek Mehraban's picture
Instructor

Spartan Sagas at New Media Drivers License

Spartans, have you created your Spartan Saga yet? Now is your chance to show why you are a Spartan and what makes you and MSU so unique. MSU is driven by creative and hardworking individuals who know how to succeed, help others, and accomplish great things.

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Michal Lorenc's picture
Instructor

Google Tools

You might have heard about this week's "Michigan Get Your Business Online" events.  The one held in Detroit this Tuesday attracted nearly 1,200 small businesses, Friday's one planned in Kalamazoo for app. 500 attendees filled up in days.  (You can read more about it on Crain's Detroit Business website).

Why such high interest?

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