What do you want to know?

Most of you will have a dozen or more jobs in your lifetime. Some job changes will also mean a different career. Switching jobs is hard enough, career changes can require years of training and acclimating just to be at the same level you were previously. 

Ross Johnson's picture
Instructor

Elements of an Effective Digital Strategy

An effective digital strategy is well researched and detailed. Every semester we grade digital strategies that don't understand the organization or target market and make broad, non-specific recommendations.

Ross Johnson's picture
Instructor

Where is online video going?

Earlier this semester Derek talked about the rise of online video. Facebook isn't the only platform where video is gaining momentum. Instgram is seeing an increase in video content and YouTube is getting more engagement as well. Users are searching for "How To" related videos in particular. Some marketors are claiming that all buisiness should start producing howto videos to capitalize on this trend.

Five Tips to Delight Your Customers

Delighting customers is integral to the inbound methodology but is often over-looked. Customers can become free promoters and brand ambassadors when they are treated right. Here are 6 tips for truly delighting your customers:

  1. Personalize it: Give customers an opportunity to share information about themselves, maybe by filling out a form, and then use that information to enhance their experience! When you send out emails be sure to use the information you have to make them as personal as possible.

Ross Johnson's picture
Instructor

Instagram on the Rise

Instagram has been around for years but is just now seeing a dramatic increase in time spent on the platform. Instagram currently has over 300 million users with over 75 million active users daily. We're seeing a trend where time spent on Facebook is declining and time spent on Instagram is increasing.

When these trends emerge, experts often speculate the cause. Some feel that Facebook's decline is largely in part to the growing adult demographic. Others claim Facebook has been "cool" for too long and it's simply gone out of fashion.