The Morality of Online Advertising

This week you're learning about online advertising. From an advertiser's perspective, digital platforms have numerous advantages over traditional media.

For one, you can hyper-target your audience. Rather than advertising to everyone who's watching a particular show at a particular time you can target people by age, gender, education, interest, products you've previously looked at and more.

Additionally, you can see exactly how effective your campaign is. How many people saw it? How many people click on it? How many people purchased afterward. It's extremely effective.

How to use Linkedin?

So you are building your LinkedIn profile. Why would you do such a thing? Well maybe because you're looking to build your professional career? LinkedIn is a great place to tell your story and show the best of what you can do. 

Here are some tips to improve your LinkedIn results:

- You are what your say you are. Put something you want to be known for in your Headline.

- Write a full and descriptive summary of you - use keywords to help show up in search results. It can be long - but put the best stuff at the top, because people may not read too far down.

Ross Johnson's picture
Instructor

The Importance of Self Directed Learning

Higher education is changing and the internet has a lot to do with it. Finding information used to be difficult. Your parents may still have bookshelves of encyclopedias, which used to be the most convenient way to find information on a wide range of topics. Now we have access thousands of times more information sitting in our pockets. Learning and memorizing facts is not important, we can look up facts instantly. What is important is meta-learning (learning how to learn) and problem-solving. These are the valuable skills today.

Derek Mehraban's picture
Instructor

The Big Game

This coming week is the big game between Michigan State and Michigan. Anyone going to the game? We've had some great games with Michigan, winning many over the last years. This year it's gonna be a battle.

We've been working to get more fans on Fantelope to follow MSU and get credit and prizes for using Fantelope to post their social media. You can earn points for sharing on Twitter, Facebook and Instagram. And for checking in to watch the game.

Ross Johnson's picture
Instructor

Ever want to "snooze" your friends?

I often ask students what bothers them most about social media. "Annoying status updates" is a common response. Whether it's over sharing, charged political views or public fights... it seems we all have connections that rub us the wrong way from time to time.