How Are You Going to Brand Yourself?

With the persistant struggling economy and increasing number of qualified candidates it's becoming increasingly difficult to land a great job. From my own experience, posting job openings can result in a flood of hundreds of qualified applications with little differentiating one to the next. 

Best Metrics For FaceBook Page Optimization

Social marketing agencies are constantly on edge to prove value to clients. The lack of immediate conversions is a problem, but a larger issue is how to show that the FaceBook pages for brands are getting traction and actually improving the awareness of the brand. Amy Porterfield has an essay where she points out the three metrics provided by FaceBook Insights that the we all need to pay attention to.

Derek Mehraban's picture

Social Media ROI - What does it mean?

Even though advertising has changed, most marketing agencies are still clinging to old measures of success like Return on Investment. Vic Drabicky, a digital marketing and strategy consultant, argues that ROI needs to be updated to account for the new ways social networks drive sales.

Ross Johnson's picture

Finding the News, How Has New Media Effected Journalism?

This past week I had the opportunity to consult with a national news publication. Their problem is all too familiar. Like most traditional publications worldwide, their subscription base is dwindling and advertisers are unwilling to put money into print advertising. They have a website but it doesn't generate enough money to support their business.