Perry Marshall is Google Adwords Great

Now that we are on Google Adwords, it's important to mention someone who taught me a lot. His name is Perry Marshall. Take a look at his Google Adwords web site. See what you can learn. He offer some free tutorials, and his book is stellar. Perry also wrote a new book with my friend Tom Meloche on Facebook Advertising. Here is an opportunity to expand your knowledge and really do a deep dive.

Derek Mehraban's picture
Instructor

Kony 2012 Video - Thoughts?

Here is a great example of using video for social media. Video talks about connections and influencing the world. Many of you referenced this in your video homework last week. For those who haven't seen it, it's worth a look. Is it impactful for you? Does it work as a social video? Take a few minutes to experience Kony 2012.

YouTube - yesterday, today and tomorrow...

Welcome back from your SpringBreak.  Chances are - some of your (or your friends') experiences were captured on video.  Some of these videos will end up on YouTube - some will go viral, others will not.

Check out this insightful article from The New Yorker (fair warning - it's pretty lenghty, but definitely worth the read).

Michal Lorenc's picture
Instructor

Google Goggles?

So the latest rumor in the tech space... - Google is expected to sell "Terminator Glasses" which will stream information, entertainment, maybe even ads in augmented-reality-like fashion.  It must be true - The New York Times and Mashable said so.

Derek Mehraban's picture
Instructor

New Media Drivers License Resource Guide

Looking for the best book on digital marketing? The New Media Drives License Resource Guide by Richard T. Cole and Derek Mehraban is a great place to start.