Social Media ROI - What does it mean?

Even though advertising has changed, most marketing agencies are still clinging to old measures of success like Return on Investment. Vic Drabicky, a digital marketing and strategy consultant, argues that ROI needs to be updated to account for the new ways social networks drive sales.

Ross Johnson's picture
Instructor

Finding the News, How Has New Media Effected Journalism?

This past week I had the opportunity to consult with a national news publication. Their problem is all too familiar. Like most traditional publications worldwide, their subscription base is dwindling and advertisers are unwilling to put money into print advertising. They have a website but it doesn't generate enough money to support their business.

Ross Johnson's picture
Instructor

Sharing Buttons, Useful Tool or Unnecissary Sleeze?

Sharing buttons— the small graphical icons that make sharing content over social networks and e-mail as easy as one click. Almost like a virus, these buttons have infected an exponentially increasing amount of websites over the past few years. Between the sheer number of social networks and the "more is better" approach, many websites are literally stuffed full of these not so subtle marketing ploys. Until now, most designers (including myself) assumed that including them would naturally lead to more sharing of content.

Derek Mehraban's picture
Instructor

How do you get your content?

It can be argued that these days people are too busy to sit and read posts and they tend to skim the content more often that not. That is one of of the reasons Ross Johnson suggested in hist rules for writing blog posts to use subheads, and quick paragraphs, so people can skim and get the information quickly.

How do you read blog posts? Social Marketing Insider argues that skimming content is the way to go. What do you think?