Google Tools

You might have heard about this week's "Michigan Get Your Business Online" events.  The one held in Detroit this Tuesday attracted nearly 1,200 small businesses, Friday's one planned in Kalamazoo for app. 500 attendees filled up in days.  (You can read more about it on Crain's Detroit Business website).

Why such high interest?

Hashtags and Tracking Social Media

HashTags are a great way to see what is up in the social media world. Do you know where the #hashtag came from?

Derek Mehraban's picture
Instructor

Personalized Search is the New Search

Personalized search is just the new search. Every search is personalized now, no 2 people see the exact same search results. 

For this reason, many people claim that personalized search is killing SEO as we know it. Not true. While personalized search may cause tracking SEO to become more difficult, personalized SEO actually makes optimization easier. You no longer have to be globally relevant where global relevance is not necessary, only have to be the most relevant for the people doing the queries

Derek Mehraban's picture
Instructor

139 For Google 1 for Facebook

Google wins according to the New Media Drivers License students from the Fall 2011 class. When I asked which was a more important and powerful company - Google or Facebook, the answer was resounding approval for Google. In fact it was 139 students raising their hands for Google and only one brave soul said Facebook was more powerful. Where do you fall on this issue?

Google vs Facebook

Derek Mehraban's picture
Instructor

YouTube To Release Schedule Channels

Over the past several months YouTube has been purchasing content and hiring production studios to make more content. Supposedly, this new content is YouTube’s way to speed up cord cutting where people increasingly turn online for video content instead of the television. About a dozen channels are said to be in the coming release. Some of these channels already exist such as comedy, drama, food, travel and news. Some new channels will be created.