Favorite MSU Moment in 2011

As you can guess I am a big MSU Spartans Fan! Teaching this class to the amazing students at MSU is one of greatest honors I have ever known. And I'm so proud to see our students graduate every year and get jobs in advertising, PR, marketing and more - using their New Media Drivers License to help them along the way.

Derek Mehraban's picture
Instructor

New Media Class Textbooks for 2012

New Media Training and Education is more important than ever. At Michigan State University we have the New Media Drivers License course, and this semester students are in for a real treat.

Derek Mehraban's picture
Instructor

Best Class at MSU?

Is the New Media Drivers License the "Best Class at MSU"? From what Michigan State University students tell me, it could be. Reasons students enjoy the class:

- Teaches them all about social media marketing.

- Teaches Search Engine Optimization and Pay-Per-Click Advertising.

- Gives students hands on experience with real brands.

- Taught by professionals in the business. One the owner of Digital Marketing Agency - Ingenex, and one at Google.

Derek Mehraban's picture
Instructor

Favorite Social Media Tools

Now that we are most way through the season I have to wonder, what is the favorite tool, tip or trick you learned? We explored digital PR, blogging, social media marketing, Google tools, location based marketing, and more. What do you feel the most excited about?

Search Marketing as % of total online spend

According to IAB (Internet Advertising Bureau), Internet advertising revenues in the United States totaled $14.9 billion for the first six months of 2011 (increase of 23% over last year).

Search Revenue accounted for 49% of that total (up from 47% from year ago), followed by Display/Banners (23%), Sponsorship (8%), Rich Media (5%) and Digital Video (5%),

You can view and download full report here