Google +1 Button To Invade banner Ads

Google announced on Tuesday that the +1 button will begin appearing inside banner ads. If a user wishes to share the ad, unlikely as that seems, then he will be able to +1 the ad and share it with friends. This is exciting for digital marketing agencies because now there is an easy way for friends to digitally recommend ads. The benefit is not only the recommendations but also the ability to share and to accumulate those recommendations so that someone outside the social network of the amused viewer can find it.

Derek Mehraban's picture
Instructor

New Site New Semester

We are about to start Fall 2011 semester at MSU and the New Media Drivers License is ready to roll. This fall we expect to have over 150 students in the class. You can see class details for the upcoming class at our ADV 420 Page.

Derek Mehraban's picture
Instructor

Linkedin Reaches Out to Students

LinkedIn is currently seen as a network for established professionals. While this perception allows LinkedIn to have targeted advertising it also limits its user base as students are chilled from signing up for the service. LinkedIn is now reaching out to students (like wonderful Michigan State University students) by opening up fields within its profile section.

Derek Mehraban's picture
Instructor

How will Google Plus Impact SEO

SEO and SEM are in play when you think of Google+ and how it could impact search results for users. When people +1 an item on Google now, it can show up in your Google+ stream. It can also show up to your friends as a site that you like. What does it all mean?

Will the +1 metric really impact search rankings, or will it simply impact your network? How will Facebook Likes impact search ranking, and will Google even know if you Like a Facebook page since they don't have a close relationship with them?

Derek Mehraban's picture
Instructor

Facebook shifts from personal to business - for me at least

Recently I trimmed my Facebook account from 1900 friends to about 400 friends. I debated closing my Facebook completely, but decided that I like the business functionality of it. This dramatic change has cleaned up my stream. Removed a bunch of noise. And really helped me manage what had become a messy account with too many connections.