Personalized Search is the New Search

Personalized search is just the new search. Every search is personalized now, no 2 people see the exact same search results. 

For this reason, many people claim that personalized search is killing SEO as we know it. Not true. While personalized search may cause tracking SEO to become more difficult, personalized SEO actually makes optimization easier. You no longer have to be globally relevant where global relevance is not necessary, only have to be the most relevant for the people doing the queries

Derek Mehraban's picture
Instructor

139 For Google 1 for Facebook

Google wins according to the New Media Drivers License students from the Fall 2011 class. When I asked which was a more important and powerful company - Google or Facebook, the answer was resounding approval for Google. In fact it was 139 students raising their hands for Google and only one brave soul said Facebook was more powerful. Where do you fall on this issue?

Google vs Facebook

Derek Mehraban's picture
Instructor

YouTube To Release Schedule Channels

Over the past several months YouTube has been purchasing content and hiring production studios to make more content. Supposedly, this new content is YouTube’s way to speed up cord cutting where people increasingly turn online for video content instead of the television. About a dozen channels are said to be in the coming release. Some of these channels already exist such as comedy, drama, food, travel and news. Some new channels will be created.

Derek Mehraban's picture
Instructor

Google +1 Button To Invade banner Ads

Google announced on Tuesday that the +1 button will begin appearing inside banner ads. If a user wishes to share the ad, unlikely as that seems, then he will be able to +1 the ad and share it with friends. This is exciting for digital marketing agencies because now there is an easy way for friends to digitally recommend ads. The benefit is not only the recommendations but also the ability to share and to accumulate those recommendations so that someone outside the social network of the amused viewer can find it.

Derek Mehraban's picture
Instructor

New Site New Semester

We are about to start Fall 2011 semester at MSU and the New Media Drivers License is ready to roll. This fall we expect to have over 150 students in the class. You can see class details for the upcoming class at our ADV 420 Page.