Social Media ROI

Social Media ROI is important as you work on a social media plan. It's real easy to measure Google Ads and how much traffic they drive. But measuring social media is a bit more tricky. Sure you can measure Facebook likes, Twitter retweets, or comments on your blog. But what does it all really mean? I encourage you to attach a dollar value to your efforts, and justify your social media spend. Take a look at this excellent presentation as an example. Thoughts?

Derek Mehraban's picture
Instructor

Japan to Libya

Class, I have to ask what is going on in the world. The US is getting involved in another war. Another major tsunami hits Japan. Charlie Sheen is taking his addiction on tour. And it feels sort of like the movie 2012. How does this feel as an MSU Student? And how does social media play into all this?

I assume many of you are getting your news via Twitter. What do you think about the state of our world? Share your thoughts in a comment.

Derek Mehraban's picture
Instructor

Hit it and quit it.

Social Media sites are all the rage today. But who has time for all of them? There are so many new social media tools and social media web sites that you could go on for days trying them all out. But the real question is which ones will you stick with?

Derek Mehraban's picture
Instructor

New Media Driver’s License to be Featured on Lansing Fox 47 News at 10!

Clear your schedule tonight, Thursday Feb 24 at 10 PM. New Media Driver’s License will get some well-deserved media coverage on Lansing news station Fox 47.

Derek Mehraban's picture
Instructor

Winds of Change in Digital Publishing

Google OnePass wants 10% from your subscription fees. Apple App Store wants 30% if you subscribe through Apple. And it looks like the Federal government may not play nice with Apple's new plan. Google is trying to win over publishers, while Apple is playing hard ball and making publishers give up a whole bunch of potential revenue.