Is the battle over social media "stories" irrelevant?

Two weeks ago I wrote a blog post discussing Facebooks latest feature "Facebook Stories." This is the second attempt by the media giant to stunt the ever growing popularity of SnapChat, arguably their biggest rival. Earlier in the year they rolled out a clone of SnapChats most differentiating feature "Stories" to Instagram.

Stories are simply short videos or images that are only viewable by followers for a 24 hour period, typically making them more informal and frequent compared to normal status updates.

Ross Johnson's picture

Reflecting on digital lessons learned as we near the end of class

Hello class,

We're reaching the end of the course and we've discussed a wide range of topics. I suspect you natively understand some of the topics based on everyday use.

I'm curious however, what's the most interesting thing you've learned thus far? Can you see yourself using this knowledge in your career? If so, how?

Ross Johnson's picture

Snapchat, Instagram Stories... now Facebook Stories?

Snapchat invented a new concept in the social space, content expiration. Where other social media platforms try their best to preserve content, Snapchat intentionally removes it shortly after it's published. This differentiator is one of the primary factors in the platforms success.

So successful is Snapchat that it's threatening the 800lbs gorila in the room, Facebook. As parents, grandparents, aunts and uncles flock to Facebook younger audiences flock to Snapchat.

Best Inbound Marketing Agency Approach?

This week we focus on Inbound Marketing for your client brands. It's possible some companies may not spend much time, money or effort on Inbound. 

At Ingenex Digital Marketing we feel companies need to spend around $10K per month in order to move the needle on organic lead generation.

And that's just for strategy, design, content marketin, writing, web CTAs and such. We also manage your paid media and paid social as part of that. 

Then you need to include media costs and Inbound software such as HubSpot. That adds a few more thousand to the mix.  

Ross Johnson's picture

Coming soon... Facebook TV?

Facebook recently recruited Mina Lefevre, MTV's former head of scripted programming. This news is particularly relevant as Facebook CEO Mark Zuckerberg previously hinted at a short-form programming business strategy similar to Google's YouTube Red.

Original content is growing and profitable landscape with key players like Amazon and Netflix spending a bulk of their revenue in content creation. Considering Facebook's history of copying snapchat, it wouldn't be surprising for them to play the "me too" game.