Summertime Rolls on NMDL

Do you see Microsoft's recent purchase of LinkedIn causing any large changes in the digital marketing and social media space as a whole?


Derek Mehraban's picture
Instructor

Social Media Marketing June 2016

What is the likelihood of a company losing potential customers by not having active social media sites?

Derek Mehraban's picture
Instructor

ADV 420 Summertime Edition

Great class today. Thanks to all who participated and made it even better! On this blog post is where your participation begins. Please ask a question that relates to Week one and I will answer it. Good luck and do your best this semester! And enjoy the summer too!

- Derek

Ross Johnson's picture
Instructor

Which Social Media Platform Should I Use? Working on a small budget? Social media effectiveness and NFL on Twitter.

How do I determine which online social media platform is best for my company?

Simple, figure out which social media platform your customers use. Targeting teens and young adults? You're probably going to use Snapchat. Want to target an older consumer demographic with more money? Facebook is a better bet. Many companies select their platforms back-assward. They think "What platforms do we want to participate on?" but the question should be "What platforms do my customers participate on?"