Social Media or Social News?

How people are exposed to news is dependent on a handful of different variables. Some have ingrained habits that are difficult to disrupt, watching the nightly news or picking up the morning paper for example. Some have adopted new media sources like websites, push notifications on mobile apps or podcasts. Others don't go out of their way to seek out news at all.

Get to know your Michigan State University ADV 420 profs

Derek Mehraban


President and founder of Ingenex Digital Marketing. Co-Founder at Fantelope, sports fan engagement and competition platform. MSU Spartan.

Ross Johnson


CEO of 3.7 Designs. Wordpress guru. Father and husband.

Graham Davis

Derek Mehraban's picture
Instructor

Pokemon Go

So what is all this fuss about with Pokemon Go? Is it a fad, or is it here to stay? All I know is people are walking all over Ann Arbor playing this game. 

I do feel it's a breakthrough in technology and the VR experience. Who needs goggles when you can find Pokemon easily through your phone.

How do you feel about Pokemon Go? What does it's immediate success say for the digital marketing space we operate in? What can we learn from it?

Derek Mehraban's picture
Instructor

Summertime Rolls on NMDL

Do you see Microsoft's recent purchase of LinkedIn causing any large changes in the digital marketing and social media space as a whole?


Derek Mehraban's picture
Instructor

Social Media Marketing June 2016

What is the likelihood of a company losing potential customers by not having active social media sites?