Keyword Tracking of Brands

Brand monitoring is a full time job. Tracking #hashtags and following Google alerts, and tracking sentiment on Facebook is big business. When I think of monitoring brands it seems easier to monitor big brands like Pepsi or IBM. But how do you monitor small mom and pop businesses? There simply aren't people tweeting at a high rate about Jerry's Sub Shop in Alpena Michigan.

Derek Mehraban's picture

Phish or Phancy?

OK class. As you may or may not know, I am a huge Phish fan. Been following them for years. I guess being in Advertising, it's good to have a creative outlet, and the long jams are surely good for inspiration.

At the show the last couple of nights I got to thinking about following your dreams, and doing the things you really love to do. It's a rare thing to be able to do that. And I encourage you to do it. I really like seeing live music, so I make time for it. And I believe that Phish is the best band out there right now. (Feel free to disagree with me.)

Derek Mehraban's picture

Wages are Higher in Michigan

There is a dirty rumor going around that Michigan doesn't have well-paying jobs to offer graduating college students. Some graduates from around Michigan are under the impression that in order to snag a good job, they need to look to other states for a better salary. 

A recent study I found in the Wall Street Journal begs to differ. When the WSJ compared wages across the United States, the results debunked the Michigan wage rumor. 

Opening Day Presentations

Hello, everyone!

As promised - here are copies of presentations I shared during our 1st day of class:

Intro Deck -

AdWords Intro -



Derek Mehraban's picture

When I grow up...

What do you want to be when you grow up? When I was a student at MSU in the Advertising Department, I wanted to be a copywriter. I was sure of this fact. I studied all the greats like Leo Burnett and David Ogilvy and Neil French. I read the books. Worked on my portfolio for weeks and months. Had creative reviews with agency types and writers. I did the circuit.