What the heck is Hummingbird... and why does it matter to SEO?

Have you heard of Hummingbird?

I don't mean the "small nectar-feeding tropical bird", but the newest update to Google's Search Algorithm.

You haven't?  

Well, people that do SEO for a living sure have - and some are chirping up a storm about that it means.

Best Blog?

As you build your own blog and become a blogger it's important to look for inspiration. I am a big believer that its very OK to imitate before you innovate. And in order to do that you need some great blogs to ready and understand how they succeed.

Derek Mehraban's picture

The Future of Klout in Doubt?

As you know Michal Lorenc has challenged you all to raise your Klout score. It's a good way to engage in this class, and get a free lunch and tour at Google. How cool is that?

Klout Score 100

How Private Are Your Searches?

I'll admit I often consider those who worry about online privacy a little paranoid. My thought? If you're ashamed of what you're doing... maybe you should be do it. Regardless of my personal opinion, I do acknowledge there should be a reasonable expectation of privacy for online activities. There is a line, and it's somewhere well before cops showing up at your door because of something you Googled.

Social media marketing and current events

During the Super Bowl this year, the Superdome in New Orleans lost power.

The digital marketers working for Nabisco's Oreo brand leveraged this to their advantage – producing one of the most talked-about "advertisements" at the Super Bowl, without spending a dime on TV ads: