Are Commercials Less Relevant, Sponsoring Celebrities, Social Accounts and Jobs, and Following Consumer Back

I've noticed name brand products more in movies and TV shows. Do these large companies (Ex: Jeep) pay high dollar to have their products used in film? Are commericials less effective because of applications that don't require them like Netflix and TV show recording?

Yes, the traditional thrity second commercial is becoming less and less relevant. Consumer behavior switching to an on-demand model where it's easy to skip or eliminate advertisements. Further, most consumers are growing less tolerant of any push form of advertising.

Answers to your burning digital media questions

Hey all: thanks for a great start to this semester. Without further adieu, answers to some of your best questions from last week's blog post. As always, keep questions coming in the comments below and Ross will answer them next week!

Broadcast Media has had the power & influence for the last half century. Will Social Media become more influential than broadcast media?

Social Media Marketing for ADV 420

Question 1: How important do you believe social media is for a successful brand?

I think Social is very important. It's the heartbeat of a brand, and it's important to show that you are alive, doing great things, helping others, etc. 

These days your website is the hub of all activity. But Social Media is the way you get all the out. Post it on your site, share it on social. 

Ross Johnson's picture
Instructor

Digging Into Your Online Brand

Your first assignment is to pick a brand and audit their digital footprint. What platforms are they on? What type of content do they publish? What is their website like? etc...

You'll probably find some things that don't make total sense. Why is my brand not on Twitter? Why is their website setup this way?

Sometimes the answer is not so obvious. Here is a chance to learn more. What have you come across that you'd like some clarity on?

Ross Johnson's picture
Instructor

Your questions on school, career and life?

Most of you will have a dozen or more jobs in your lifetime. Some job changes will also mean a different career.