I've noticed name brand products more in movies and TV shows. Do these
large companies (Ex: Jeep) pay high dollar to have their products used
in film? Are commericials less effective because of applications that
don't require them like Netflix and TV show recording?
Yes, the traditional thrity second commercial is becoming less and less relevant. Consumer behavior switching to an on-demand model where it's easy to skip or eliminate advertisements. Further, most consumers are growing less tolerant of any push form of advertising.
Hey all: thanks for a great start to this semester. Without further adieu, answers to some of your best questions from last week's blog post. As always, keep questions coming in the comments below and Ross will answer them next week!
Broadcast Media has had the power & influence for the last half century. Will Social Media become more influential than broadcast media?