Answers to your burning digital media questions

My company is based out of Italy, although it is prevalent in various countries. In terms of adding value, how do you make sure your advertisements are catering to the differences in cultures? Is it necessary to have all different advertisements aimed at the different countries or is it better to find a way to make your message consistent across all cultures?

The top five most important factors of online advertising, standing out on LinkedIn, building a following and is social required to get a job?

Q:What are your top five important factors of online advertising?

1. Add value - Users are in control of the online space. If you're pushing out advertisements that serve you and not your audience they will ignore, block and skip them.

Q & A for the week. Enjoy!

Question: My question for this week is I know that companies when recruiting will use LinkedIn as a primary source for looking up candidates. As an advertising or marketing major, will companies looking for that skill set in this day in age look at other social media profiles such as Twitter and Instagram to see the posting styles of these candidates?

Ross Johnson's picture
Instructor

Are Commercials Less Relevant, Sponsoring Celebrities, Social Accounts and Jobs, and Following Consumer Back

I've noticed name brand products more in movies and TV shows. Do these large companies (Ex: Jeep) pay high dollar to have their products used in film? Are commericials less effective because of applications that don't require them like Netflix and TV show recording?

Yes, the traditional thrity second commercial is becoming less and less relevant. Consumer behavior switching to an on-demand model where it's easy to skip or eliminate advertisements. Further, most consumers are growing less tolerant of any push form of advertising.

Graham Davis's picture
Instructor

Answers to your burning digital media questions

Hey all: thanks for a great start to this semester. Without further adieu, answers to some of your best questions from last week's blog post. As always, keep questions coming in the comments below and Ross will answer them next week!

Broadcast Media has had the power & influence for the last half century. Will Social Media become more influential than broadcast media?