What have you learned thus far?

You've now attended an entire day of lectures, picked a brand and researched everything said brand does online. I suspect you've learned something new, hopefully, lots of new things.

When I first entered the field of marketing, little fascinated me more than search engine optimization. Understanding how search engines ranked pages and what you could do to increase your rankings felt like a super power.

In the comments tell me something you've learned that excites you.

Pop Culture Roll Call

2017 is gonna be a great year. And IMHO a good year to have some distractions to avoid the news. What is a better distraction than Pop Culture entertainment for that?

So I ask you students, what pop culture do you follow? I'm very curious to hear your favorite band/musician, movie/movies, tv shows, hobbies, anything else?

Ross Johnson's picture
Instructor

Key take aways for writing content online.

Throughout this course we emphasize the importance of creating content that fits the medium (i.e. producing “native” content.) This seemingly simple skill can be difficult to master, as every platform is slightly different. That said, there are some fairly universal truths that I hope you’ve picked up on.

Getting ready for the holiday season at Collage.com

November has always been a crazy month in my professional life. For years, I worked on campaigns and in the political world, where obviously November election days were critical.

Now, I find myself equally busy in November – as the marketing director for Collage.com, a custom photo gifts ecommerce company. We're coming up on our busiest time of the year: Black Friday and Cyber Week, and our team has been working for months on getting everything ready.

What goes into this from a digital marketing standpoint?

Derek Mehraban's picture
Instructor

What's your favorite online video?

We are coming up to the Video Presentation for this class. And the power of video is more important than ever. This week as a comment can you post a link to you favorite video? Show us something unique we haven't seen. Thx.