Social Media Marketing for ADV 420

Question 1: How important do you believe social media is for a successful brand?

I think Social is very important. It's the heartbeat of a brand, and it's important to show that you are alive, doing great things, helping others, etc. 

These days your website is the hub of all activity. But Social Media is the way you get all the out. Post it on your site, share it on social. 

Digging Into Your Online Brand

Your first assignment is to pick a brand and audit their digital footprint. What platforms are they on? What type of content do they publish? What is their website like? etc...

You'll probably find some things that don't make total sense. Why is my brand not on Twitter? Why is their website setup this way?

Sometimes the answer is not so obvious. Here is a chance to learn more. What have you come across that you'd like some clarity on?

Ross Johnson's picture
Instructor

Your questions on school, career and life?

Most of you will have a dozen or more jobs in your lifetime. Some job changes will also mean a different career.

Derek Mehraban's picture
Instructor

Socialnomics Video 2015

Alright class, watch the future of digital media with the Socialnomics video by MSU Alumni, Erik Qualman. After you watch, please share your comments below. Thanks for being a great class, this is your final participation grade of the semester. #GoGreen

Your future in digital marketing and other questions answered

Howdy, all. Wanted to answer a few of your questions from last week below. Keep 'em coming!

- Graham 

How does a company decide how much money it is going to allocate for online marketing and digital content?