ADV 420 Summertime Edition

Great class today. Thanks to all who participated and made it even better! On this blog post is where your participation begins. Please ask a question that relates to Week one and I will answer it. Good luck and do your best this semester! And enjoy the summer too!

- Derek

Ross Johnson's picture

Which Social Media Platform Should I Use? Working on a small budget? Social media effectiveness and NFL on Twitter.

How do I determine which online social media platform is best for my company?

Simple, figure out which social media platform your customers use. Targeting teens and young adults? You're probably going to use Snapchat. Want to target an older consumer demographic with more money? Facebook is a better bet. Many companies select their platforms back-assward. They think "What platforms do we want to participate on?" but the question should be "What platforms do my customers participate on?"

Derek Mehraban's picture

Weekly Questions for ADV 420

What do you personally think the most important part of this class is? I know its all important but what do you think is going to be most helpful to us?

Ross Johnson's picture

What if Social Isn't Relevant, when should you invest in an e-commerce app, increasing e-mail open rates and advertising that appeals to everyone

Q: I think for some companies and products, it is unnecessary to have social media platforms. Because it seems like not related to out daily life. In this case, what is the best way to motivate the company and the customers?

I think what you're asking is how do you reach an audience when they aren't using social media. There are lots of ways, which is best will depend on the audience, product and company. There are plenty of effective non-social digital means and you can always fall back to traditional marketing techniques.