Determining KPIs, How to Start a Blog and Why Don't People Spend More on Digital?

Q: In a world that has a continuing emphasis on growth digitally, why would a company choose to only allocate around 20% of their marketing budget towards digital media? Where are the other major areas that the budget is being allocated?

A: It's hard to say for sure, but I suspect a variety of reasons. One, some companies might be slow to change because large organizations are naturally slow. A small company and quickly shift most of their advertising budget to digital, but for that to happen with a large company there has to be a culture shift.

Sunny Day Answers to Digital Marketing Questions

Q. Regarding the Big Idea in the full Digital Strategy, should everything ultimately relate back to that Big Idea and incorporate the Big Idea? Or are some concepts allowed to not relate completely to the Big Idea?

 

Derek Mehraban's picture
Instructor

Michigan State Spartans Football Victory in Ann Arbor

Hope you enjoyed the exciting game this weekend between Michigan State University and the University of Michigan football teams. Curious what you thought of the game? 

Here's a great new highlight video that shows the finish and celebration, including Coach Dantonio in the locker room post game. 

 

Ross Johnson's picture
Instructor

It's all about that web...

Q:As I look around at different websites, it is obvious that some use pre-made templates, while others are individually coded. For example, some companies choose to use Squarespace, while others use IWeb. Which method of creating a website is most effective, maximizes the quality of the website and ensures universal viewing capabilities (able to view on any sized screen, including phones, computers and tablets)?

Ross Johnson's picture
Instructor

More on Social and How to Get All Your Participation Points

Hello students,

I'm up to bat on answering your questions!


 

First and most important, some of you have misunderstood the purpose of these Q&A's. For these blog posts you are supposed to ask questions regarding the subject matter of this weeks lesson. This is not an area for questions about your grade, your specific homework assignment the midterm or the final. You need to ask those questions on the assignment comment area itself.