The Four Uses of Blogs for Marketing and PR

In this weeks reading, there was one section that really stuck out to me. It began with the four different ways to use blogging to improve your marketing and public relations. The four ways that Scott identifies to use blogs are:

Interaction is Key

Any Questions, Comments or Concerns?

Rise to the Top Through Blogs

Key Blogging Tips At Your Disposal

call me pro blogger

Blogging is a personal tool used to express an individual's interests and feelings on a particular topic. "Blog" can often be seen as a negative term especially by writing professionals. Journalists often see blogs as a joke due to the lack of research and interviews to validate the information posted in them. What these professionals don’t realize is that most people who write blogs are doing it for a hobby and as something they enjoy to do and do not always see it in a totally professional light.

Expressing Yourself On The Web: Blogging 101

Blogging is one of my favorite things to do. What better way for a person to organize their thoughts about something they're very passionate about on a website that you scroll through! I've come across music, television, movie and celebrity gossip blogs that have grabbed my attention and convinced me to start my own. While interning with Sony Music Entertainment, i've received numerous links of new music and information regarding concerts and events that artists are a part of me.

Blogging, networking and etiquette... oh my!

Blogging

 

Blogs - Helping Businesses and the Bloggers

Before this week's assignment, I had no idea of how blogging could benefit me or my company.  As the Marketing Manager at Bosco's Pizza Co., I get to interact with our consumers through the company Facebook page and from emails I receive when people visit our company Contact page.  I post photos and contests on Facebook to have conversations with our fans.  I also respond to each email sent to the company (from rave reviews, to complaints, to coupon requests) as I want B

Blogs help your company speak

 

While reading “The New Rules of Marketing & PR” by David Meerman Scott, I broadened my concept of blogging and how blogs can be a valuable tool in PR. My experience and knowledge of blogging has to this point only been reading random blogs that I find through my searches through search engines. I never really put it to thought that a company could use blogging so in depth for developing their social media image and to put an almost real person voice to their company.

Facebook and how it changed the world

 

When you walk into any lecture hall at Michigan State, or any University around the world for that matter, you are bound to see the classic white on blue look of Facebook. Users around the world in High School, College, or even senior citizens are all avid users of Facebook. It started as an idea by Harvard College Students Mark Zuckerburg and Eduardo Saverin in 2004 as a way to connect with other Harvard Students. 

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