Your social network

Curious what your #1 social network is? Mine used to be Facebook, but now i'm more on Instagram. Still using Snapchat and Twitter too, but mostly Instagram.

It's amazing how fast things change. What's your best network and second best? How often do you use that social network? On your phone or on desktop?

Happy July 4th. 

Coming soon... Facebook TV?

Facebook recently recruited Mina Lefevre, MTV's former head of scripted programming. This news is particularly relevant as Facebook CEO Mark Zuckerberg previously hinted at a short-form programming business strategy similar to Google's YouTube Red.

Original content is growing and profitable landscape with key players like Amazon and Netflix spending a bulk of their revenue in content creation. Considering Facebook's history of copying snapchat, it wouldn't be surprising for them to play the "me too" game.

Sports App Research

Dear Class,

This week I need your honest opinion.  in full disclosure I'm launching a sports app called Fantelope. It's live in the app stores now but a new version is coming soon. 

One of our audience personas is college students who are sports fans. But I have some questions to help us be more relevant to you. I'd appreciate your input. 

1. Would you be interested in a sports only social network app as opposed to a broader social network like Facebook or Twitter? Why Or why not?

Facebook Live's exciting potential

Have you tried Facebook Live yet? 

Chances are, you've watched a Facebook Live video or two. This technology is extremely exciting and holds the potential to reshape the media industry. How?

MSU Star -- Draymond Green's social medium

   My brand is Draymond Green and I follow him on the Instagram, Twitter and the other social medium. I think the key message of Draymond Green wants to communicate online is: To be a better man which includes in professional basketball career, importance of the brotherhood and improves his reputation in the society. In addition, Green currently is the spokesperson of the Nike company, and I can see lots of advertisements on his social medium.

Social Media Marketing for ADV 420

Question 1: How important do you believe social media is for a successful brand?

I think Social is very important. It's the heartbeat of a brand, and it's important to show that you are alive, doing great things, helping others, etc. 

These days your website is the hub of all activity. But Social Media is the way you get all the out. Post it on your site, share it on social. 

How's it going so far?

I hope you're all enjoying the class so far!

I wanted to take a moment to answer a few of your questions from last week's blog post. I answered more directly in last week's blog comments, so if you don't see your question answered, check back on last week's post! 

Please leave questions for me in the comments below, and I'll answer them on next week's blog post. 

Online Video Takes Off

Have you noticed your Facebook feed blowing up with video? Facebook is now claiming more views than YouTube. Partially because YouTube calls a view when you watch most of the video, where Facebook looks at a view more as an impression. When a video shows in your Facebook stream it's counted, even if you don't watch it.

Regardless the importance of Video on Facebook is growing every day. And if you put video up on Facebook, they will show it more than if you link to an outside video on YouTube.

Spoiler alert! (not really)

Do you watch "The Walking Dead" on AMC?

Sometimes I think I might be the only person not to watch it – but I definitely know what it's like to have a major plot twist in a TV show or movie spoiled. It's awful, right?

That's why this social media fail is so terrible. Last night, a major character died on The Walking Dead (I don't feel like that's a major spoiler; deaths on a show about zombies don't seem too out of the ordinary). 

Facebook@Work

Today, news broke of a new product being tested by Facebook called "Facebook@Work."

Here's what it would do:

Syndicate content