Social Media Marketing for ADV 420

Question 1: How important do you believe social media is for a successful brand?

I think Social is very important. It's the heartbeat of a brand, and it's important to show that you are alive, doing great things, helping others, etc. 

These days your website is the hub of all activity. But Social Media is the way you get all the out. Post it on your site, share it on social. 

How's it going so far?

I hope you're all enjoying the class so far!

I wanted to take a moment to answer a few of your questions from last week's blog post. I answered more directly in last week's blog comments, so if you don't see your question answered, check back on last week's post! 

Please leave questions for me in the comments below, and I'll answer them on next week's blog post. 

Online Video Takes Off

Have you noticed your Facebook feed blowing up with video? Facebook is now claiming more views than YouTube. Partially because YouTube calls a view when you watch most of the video, where Facebook looks at a view more as an impression. When a video shows in your Facebook stream it's counted, even if you don't watch it.

Regardless the importance of Video on Facebook is growing every day. And if you put video up on Facebook, they will show it more than if you link to an outside video on YouTube.

Spoiler alert! (not really)

Do you watch "The Walking Dead" on AMC?

Sometimes I think I might be the only person not to watch it – but I definitely know what it's like to have a major plot twist in a TV show or movie spoiled. It's awful, right?

That's why this social media fail is so terrible. Last night, a major character died on The Walking Dead (I don't feel like that's a major spoiler; deaths on a show about zombies don't seem too out of the ordinary). 

Facebook@Work

Today, news broke of a new product being tested by Facebook called "Facebook@Work."

Here's what it would do:

Professional social media development by using Klout

Klout Score

Klout is something that was very new to me before taking this course. I understand the Klout is used to measure your social media usage with a Klout score. The Klout score helps you gage how you can improve in areas of social media based on which sites you use. When I first logged into Klout I had a Score of 10. After a few days and increased activity on my social media accounts my Klout score has raised to 51.

Achieving Successful PR Through Social Media

Save The Red Cedar DucksDuck flying

My page acts to preserve the Red Cedar River's health, by explaining the damages that result from feeding the wild Ducks living along the river's banks. The Red Cedar river Ducks are suffering, because of passing students' tendancy to feed them year round.

Buzzfeed, Upworthy? Falling down the social media rabbit hole....

You see them. You click on them. You are hooked on Buzzfeed, Upworthy, Huffpost and more. But why? Are these sensationalist stories really worth reading? How far do you follow the clicks down the rabbit hole to more content?

These sites are posting original content, but is it worth your time? If you follow the money trail it's there and Buzzfeed for one is a large partner with Facebook. 

Facebook purchases WhatsApp for $19 Billion Dollars

The latest of Facebook's acquisitions is a mobile messaging company called WhatsApp. Earlier today, Facebook announced they had purchased WhatsApp for $19 BILLION dollars. $4 billion of the acquision to be paid in cash, $12 billion in stock options and $3 billion in RSUs for employee retention. This is the the most costly known acquisition Facebook has made, Instagram being the previous title holder which sold in 2012 for a measly one billion dollars.

Social media and politics

Today is the tenth anniversary of Facebook.

Hard to believe, right? I have a hard time remembering not being on Facebook - despite joining in 2005 (Kalamazoo College, the school I attended at the time, received access later than U-M or MSU).

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