The Magic of Google Adwords

Written By: Alexander Michael Cummings

Google is known as the company that makes life easier. Everyday things like email, directions, news, blogging and calendars are available, and often times free thanks to this Internet giant. It only makes sense then that they would have an easy and efficient way for businesses to advertise their products and services. Their program, Google Adwords, give companies the freedom to create an ad and then decide what customers they would like to see the ad and how often. With this type of program guessing can be removed from the advertising equation.

Summer of Amazon

This summer Amazon has been on the move. Buying Whole Foods. Today was Amazong Prime day. Amazon is a category killer and seems to be killing more than one category.

How do you use Amazon? Who do you think wins the battle for home systems like Alexa, Siri or Google? Are you Prime?

Dream Agency Dream Job

When you think of the ultimate place you want to work where would it be? What would you be doing?

If you could write the script of the job you get after college, tell me how that goes. Agency, city, job title. What would it be like? And how do you plan to land that dream job? Do you have a plan?

Michigan State Spartans Football Victory in Ann Arbor

Hope you enjoyed the exciting game this weekend between Michigan State University and the University of Michigan football teams. Curious what you thought of the game? 

Here's a great new highlight video that shows the finish and celebration, including Coach Dantonio in the locker room post game. 

 

Yik Yak and Spartan Basketball

I know many of you are on Yik Yak. This company has grown like crazy since it began in 2013. And this article in the New York Times talks about how it's used for some interesting purposes. Even MSU is mentioned in the article.

I'm curious how y'all use Yik Yak? Does it get crazy in some of your classes? What classes have the biggest Yik Yak usage from your experience?

A few good men, and women

Graham Davis just posted on finding a job, and I can tell you that an internshp goes a long way in making that happen.

This winter/spring semester Ingenex Digital Marketing is looking for a few star interns. If you are good at social media, enjoy writing blog posts, or simply want to take a deeper dive into graphic design, analytics, web design, or content marketing then an Ingenex Internshp may do you well.

20 Success Habits

Digital marketing is pretty amazing. I like it a lot and its what I do for work. The stuff you are learning in this class will help you in your future. And there is no telling where you will end up in your career. You may work in an agency, you may start your own company. You might work in marketing or communications at a company. The sky is the limit.

I am always on the lookout for great posts and today I found one that I think can help you succeed in the future.

Moosejaw Mountaineering - Notice me! - A tale of brand awareness for Tents

Campaign: Moosejaw Mountaineering - Increase Awareness for large tent sales

 

Campaign choice on google Adwords:  Search Network with Display Select –  Because the description says “best opportunity to reach the most customers.” Since awareness is the main goal, this is the best option for the campaign.

 

Gimme an "S". Gimme an "E". Gimme an "O".

When I began this assignment the text, Google This, directed me to the YouTube video, The Basics of Search Engine Optimization by NextLevelProfits.com. In a sense, Google This did something similar to what our assignment is. It directed me to find this video to learn more about SEO. One of my classmates and I wrote guest blogs for each other’s blogs where we were encouraging their readers to read our blogs.

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