The Magic of Google Adwords

Written By: Alexander Michael Cummings

Google is known as the company that makes life easier. Everyday things like email, directions, news, blogging and calendars are available, and often times free thanks to this Internet giant. It only makes sense then that they would have an easy and efficient way for businesses to advertise their products and services. Their program, Google Adwords, give companies the freedom to create an ad and then decide what customers they would like to see the ad and how often. With this type of program guessing can be removed from the advertising equation.

Doner Agency Tour

On Wednesday, July 11 we have our agency tour at Doner in Southfield. We will be talking with some creatives on their team. What would you like to know? 

Give me a question or two you would like to ask them and I can submit in advance. This is a great opportunity. I also encourage you to bring your resume and dress for success, as you can land a job on this trip!

 

What are you thankful for?

As we come to Thanksgiving week, let's think about all we have to be thankful for. Our health, our families, going to a great school like Michigan State University. We should also be thankful for all the digital tools that make our lives easier.

The apps, the voice activated helpers, the websites, the social media, etc. Do you have a favorite app that you are grateful for or a favorite digital tool that improves your life?

Inbound Week - Gary Vee

OK Class, this is Inbound Week. Remember it's extra credit if you get inbound certified with Hubspot.

Here's a great video from Gary Vee at last year's Hubspot conference. Watch and learn...

 

Summer of Amazon

This summer Amazon has been on the move. Buying Whole Foods. Today was Amazong Prime day. Amazon is a category killer and seems to be killing more than one category.

How do you use Amazon? Who do you think wins the battle for home systems like Alexa, Siri or Google? Are you Prime?

Dream Agency Dream Job

When you think of the ultimate place you want to work where would it be? What would you be doing?

If you could write the script of the job you get after college, tell me how that goes. Agency, city, job title. What would it be like? And how do you plan to land that dream job? Do you have a plan?

Michigan State Spartans Football Victory in Ann Arbor

Hope you enjoyed the exciting game this weekend between Michigan State University and the University of Michigan football teams. Curious what you thought of the game? 

Here's a great new highlight video that shows the finish and celebration, including Coach Dantonio in the locker room post game. 

 

Yik Yak and Spartan Basketball

I know many of you are on Yik Yak. This company has grown like crazy since it began in 2013. And this article in the New York Times talks about how it's used for some interesting purposes. Even MSU is mentioned in the article.

I'm curious how y'all use Yik Yak? Does it get crazy in some of your classes? What classes have the biggest Yik Yak usage from your experience?

A few good men, and women

Graham Davis just posted on finding a job, and I can tell you that an internshp goes a long way in making that happen.

This winter/spring semester Ingenex Digital Marketing is looking for a few star interns. If you are good at social media, enjoy writing blog posts, or simply want to take a deeper dive into graphic design, analytics, web design, or content marketing then an Ingenex Internshp may do you well.

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