Little Caesar's Digital Marketing Campaign

The Goal

Little Caesar's should begin to invest more money into digital marketing and advertising. With the more recent advent of online research the company could produce ads that are specifically tailored to individuals who would be more inclined to purchase from this company. The primary objective for this campaign is going to be focused on influencing consumers to buy a product. Awareness is not an issue with large companies like Little Caesar's Pizza so we will cut straight to the chase and focus on increasing sales.

Oakley Gets an Google AdWords Rehab

Oakley is a large apparel, sunglasses, and goggle retailer across the world. In order for Oakley to market to these target markets, they need to have a Google AdWord's program that will allow them to come to the top of the Internet searches for keywords such as "sunglasses". In today's e-commerce business, being on top of the search engines is critical. A person seldom will look past the first page of the search results, making the importance to get their extremely important.

Moosejaw Mountaineering Adwords

The Organic Food Industry Meets Google AdWords

The company I selected to design a Google AdWords campaign for is Whole Foods Market.

Boston Red Sox: Google AdWords Campaign

Situational Analysis

Throughout history, sports have played an important role reflecting the way American society is established.  Through team work, competition, and endurance, the basis of life skills are in the foundation of traditional athletics.  The Boston Red Sox were founded in 1901 as one of the American League's eight char

Google AdWords Campaign for DSW

                                      DSW + Google AdWords


Victoria's Little AdWord Secret

For my final project, I chose Victoria's Secret as my company. I chose them because I know a lot about them, I'm a little addicted to shopping there.

When people think about Victoria's Secret, they instantly think of bras and lingerie. That's not all they are though. They are basically a full service womens store. VS has beauty items ranging from shampoos to make-up. They also have clothing for every occasion, from a day at the beach to a day in the office.

Search Engine Optimization - Not as easy as you think

SEO for Dummies

When I first started this assignment, I'm not going to lie, I was very overwhelmed. It's really complicated figuring out how to optimize a blog post and find the importance in doing it. I kept asking myself, what's the point? Why should I care about optimizing blogs? I'm probably never going to need this knowledge. After this assignment, I've learned it's actually one of the most important keys to success.

What do you know?

So I'm curious as to where you all stand with digital media knowledge. I must say, I was impressed with the participation, and the students from the first day of class. You all did a great job making it through the long day, and I hope you learned some things.

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