Google AdWords Campaign

CLIENT

The client that I am creating a campaign for is Victoria's Secret. Victoria's Secret is an American retailer of women's wear, lingerie, and beauty products.

TARGET AUDIENCE AND LOCATION

Extend your reach. Google's suggestions for a successful online campaign.

I currently work as a project manager at a Detroit Agency; in this position, I have to be knowledgeable about all types of media - spanning from print and broadcast to digital and social. I'll be completely honest, however, I was not well versed in Google products whatsoever. With a client looking to expand its' digital presence, I decided to use this week to evaluate what Google could do for our client.

AdWords

My Google Tools

The Many Facets of Google

i googled gogole on my mobile!

SEO

Getting Started with SEO

Google + Redesign

Have you checked it out yet - new, cleaner interface, lots of #whitespaces, some very cool Hangout features (you have to check out YouTube and Hangout Extras for some cool effects).

This New York Times article does a good job outlining key changes.

Proposal of Shape Magazine Google Adwords Campaign

Client Overview 

My Brief to Lou & Harry

Dear Lou and Harry,

Allow me to preface this memo by saying that I truly enjoy your sports bar and grill.  I have had many great times there, and anticipate many more.  However, I feel that you could do quite a bit to improve your presence on the internet.

First of all, I’d like you to take a look at the image you project online...

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