Ingenex

Favorite MSU Moment in 2011

As you can guess I am a big MSU Spartans Fan! Teaching this class to the amazing students at MSU is one of greatest honors I have ever known. And I'm so proud to see our students graduate every year and get jobs in advertising, PR, marketing and more - using their New Media Drivers License to help them along the way.

When I grow up...

What do you want to be when you grow up? When I was a student at MSU in the Advertising Department, I wanted to be a copywriter. I was sure of this fact. I studied all the greats like Leo Burnett and David Ogilvy and Neil French. I read the books. Worked on my portfolio for weeks and months. Had creative reviews with agency types and writers. I did the circuit.

New Media Drivers License Commercial - Extra Credit

Submitted by Shelby Wallach on Sun, 02/20/2011 - 5:36pm

This is the Prezi Andrea Rottman and I created together. We were unable to find directions as to how to post the presentation to Youtube. Please use this link to view our Prezi. Thank you!

 

Note: Please scroll over the bottom of the opening "MSU" picture until the sound bar appears, then press "play" so the music starts. Then press the play button for the Prezi to begin.

http://prezi.com/2vj6zcn3roo3/new-media-drivers-license-commercial/

 

 

Winds of Change in Digital Publishing

Google OnePass wants 10% from your subscription fees. Apple App Store wants 30% if you subscribe through Apple. And it looks like the Federal government may not play nice with Apple's new plan. Google is trying to win over publishers, while Apple is playing hard ball and making publishers give up a whole bunch of potential revenue.

Focus: Business Education: Derek Mehraban

URL: 
http://search.proquest.com.proxy2.cl.msu.edu/docview/212320456/12D8B6AB4F552E3F9...

Social Media is transforming advertising, marketing, and public relations operations. Ingenex Digital Marketing CEO Derek Mehraban is a specialist in this area of study, thus preparing the next generation for modern technological advances.

Web Site Optimization

Submitted by Student on Mon, 02/07/2011 - 11:03pm

The biggest point that stood out to me when reading and watching the video on search engine optimization is that it is incredibly time consuming. If you want to take you business to the next level by incorporating social media it is something that requires time and commitment. The most efficient use of SEO's is when the user not only utilizes the most obvious forms such as using proper keywords and consistently updating your page with relevant information but you must go the extra mile to do the unique methods.

The Importance of SEO and an Especially Helpful Resource

Submitted by Garrett J. McGuire on Sat, 02/05/2011 - 1:09pm

As Generations X and Y rely more on research than loyalty, search engine optimization (SEO) becomes increasingly more important in the online context. As marketers, we must ask ourselves, "who is going to look at my page, and what are they looking for?" Perhaps more importantly: "How are they going to get here." In a broad, generalized answer, it comes down to SEO.

Derek Mehraban to be Keynote Speaker at the 2010 Marketing Resource Fair

URL: 
http://www.prlog.org/11017335-derek-mehraban-to-be-keynote-speaker-at-the-2010-m...

Check out this press release which focuses on Derek Mehraban, CEO of Ingenex Digital Marketing, speaking at the MSU marketing resource fair.

Agency Spotlight – Ingenex Digital Marketing

URL: 
http://www.digitalmediabuzz.com/2010/04/ingenex-digital-marketing/

Come see and discuss what Ingenex is all about. The digital marketing firm is located in Ann Arbor, Michigan and offers a broad range of services to companies looking to engage their customers through digital media.

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