Local SEO Link Building

Local search is an increasingly important component of search engine optimization. Building links that help your local search is a smart tactic, and something that will help if you want to be found in your town, city, or region.

I just read a post from our friends at SEOMoz that talks about acquiring links from local search. We do many of these techniques, but it's good to see someone write it up in this manner.

Social Media ROI - What does it mean?

Even though advertising has changed, most marketing agencies are still clinging to old measures of success like Return on Investment. Vic Drabicky, a digital marketing and strategy consultant, argues that ROI needs to be updated to account for the new ways social networks drive sales.

My Favorite Social Network

What is my favorite social network? I use Linkedin, Twitter, Facebook and YouTube. But which is the best?

I would have to say the most value comes from Linkedin. I have almost 4,000 connections. I have used Linkedin to build networks, and join groups, and generally connect with professionals around the world.

Be sure to connect with me on Linkedin so I can give a recommendation when class is over. http://linkedin.com/in/mehraban

Best of the Best Facebook Timeline + Pinterest

Class. Take a moment and look at some brand pages on Facebook. Who has done a great job on their Timeline? Then I want you to go look at some brand Pinterest pages, and see who has done the best. If you are so inpsired, share an example on the comments of this post of a brand that you feel does a great job. I am really curious to see what you come up with. BTW, have you tried the Timeline? Do you like it? The new Ingenex Digital Facebook timeline is a work in progress. Like our new photo?

Favorite MSU Moment in 2011

As you can guess I am a big MSU Spartans Fan! Teaching this class to the amazing students at MSU is one of greatest honors I have ever known. And I'm so proud to see our students graduate every year and get jobs in advertising, PR, marketing and more - using their New Media Drivers License to help them along the way.

When I grow up...

What do you want to be when you grow up? When I was a student at MSU in the Advertising Department, I wanted to be a copywriter. I was sure of this fact. I studied all the greats like Leo Burnett and David Ogilvy and Neil French. I read the books. Worked on my portfolio for weeks and months. Had creative reviews with agency types and writers. I did the circuit.

New Media Drivers License Commercial - Extra Credit

This is the Prezi Andrea Rottman and I created together. We were unable to find directions as to how to post the presentation to Youtube. Please use this link to view our Prezi. Thank you!

 

Note: Please scroll over the bottom of the opening "MSU" picture until the sound bar appears, then press "play" so the music starts. Then press the play button for the Prezi to begin.

http://prezi.com/2vj6zcn3roo3/new-media-drivers-license-commercial/

 

 

Winds of Change in Digital Publishing

Google OnePass wants 10% from your subscription fees. Apple App Store wants 30% if you subscribe through Apple. And it looks like the Federal government may not play nice with Apple's new plan. Google is trying to win over publishers, while Apple is playing hard ball and making publishers give up a whole bunch of potential revenue.

Focus: Business Education: Derek Mehraban

Social Media is transforming advertising, marketing, and public relations operations. Ingenex Digital Marketing CEO Derek Mehraban is a specialist in this area of study, thus preparing the next generation for modern technological advances.

Web Site Optimization

The biggest point that stood out to me when reading and watching the video on search engine optimization is that it is incredibly time consuming. If you want to take you business to the next level by incorporating social media it is something that requires time and commitment. The most efficient use of SEO's is when the user not only utilizes the most obvious forms such as using proper keywords and consistently updating your page with relevant information but you must go the extra mile to do the unique methods.

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