Marketing Tech Stack

Now that you've focused on your brands and you have a good idea what they do for marketing and what you would recommend, I'm curious what you would put in their marketing tools tech stack? 

For example for many of the clients we handle at Ingenex Digital Marketing, we use the following tools:

- Google Analytics

- Wordpress CMS

- Hubspot Marketing Automation

Doner Agency Tour

On Wednesday, July 11 we have our agency tour at Doner in Southfield. We will be talking with some creatives on their team. What would you like to know? 

Give me a question or two you would like to ask them and I can submit in advance. This is a great opportunity. I also encourage you to bring your resume and dress for success, as you can land a job on this trip!

 

How can you make an impact?

Being a student is great. It's an important part of your life. And I have to ask, how are you making an impact now? 

Sometimes students feel they have to wait till they graduate and become a professional to make an impact. But that's not true. Even as a student you can make this world a better place. It's part of your job.

So I challenge you. This week. Today. Now. Make a difference. Do something positive that helps others - not just you.

Summer 2018 Goals

OK, the ultimate summer class is here with ADV 420. As part of the class you have to participate and comment on the blog. As everyone knows this is the ultimate summer class.

So I have to ask. What are your summer goals? Make them creative and good. And I look forward to reading all your great work this semester!

Oh, and be sure to connect w/ me on Linkedin. Derek Mehraban

Getting into the Habit of Crafting Compelling Content

Blogs have been popular for over a decade now. While the traditional "blog" may have peaked around 2008 many companies use some form of blogging in their marketing efforts. They may call it something other than a blog-- articles, news, content marketing, etc... but it's still blogging.

Software like WordPress has made it easy to set up a blog. Simply install the software required to start blogging used to require an expert and maybe a couple hours of effort. Now, most website hosting companies offer one-click installs that take minutes at most.

Victoria Secret Inbound Marketing Strategy

Victoria Secret Inbound Marketing Strategy

The Importance of Website Links

Website links are so ubiquitous that it's easy to overlook their importance. Most websites have dozens if not hundreds of links -- sometimes within a single page.

Links are the primary method which we navigate the web. Even if you're performing a web search it's a link that you click on to visit a site and then a series of links as you explore the site.

Links are the reason the web exists in the first place. The founder of the web Sir Tim Berners-Lee wanted a method for sharing and interlinking research documents, so he invented HTML -- the code used to assemble web pages.

2018 Predictions

As we begin a new year full of promise we'd like to hear your predictions for what is coming. Good things? Tell us what you feel is on the horizon in 2018. Inquiring minds want to know!

via GIPHY

The Morality of Online Advertising

This week you're learning about online advertising. From an advertiser's perspective, digital platforms have numerous advantages over traditional media.

For one, you can hyper-target your audience. Rather than advertising to everyone who's watching a particular show at a particular time you can target people by age, gender, education, interest, products you've previously looked at and more.

Additionally, you can see exactly how effective your campaign is. How many people saw it? How many people click on it? How many people purchased afterward. It's extremely effective.

Summer Vacation

I see some of your are spending the summer in far away places like China. That is super cool. I've been spending my summer teaching and driving my girls to swim practice. We will head to Park City for a week so that should be a nice break.

Remember our agency tour is Tuesday, August 15 from 10 AM - 12 Noon at Doner in Southfield. Please be sure to email me and RSVP so I can give a full count to Doner.

So I have to ask - what's the coolest place you went this summer? Could be a concert, camping trip, or exotic vacation. Where'd you go? Peace out. Go Green.

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