Internet Marketing

Paws Up Digital Media Strategy

Submitted by Student on Sat, 04/07/2012 - 11:05pm

 

The Resort at Paws Up

Digital Marketing Strategy 

Kristel Klank

 

PURPOSE AND OVERVIEW

Final Exam Answers

Submitted by Student on Mon, 03/26/2012 - 10:25pm

 

Part 1.

Category: Internet Marketing (PPC)

Title: Google AdWords Vs. Facebook Ads

URL: http://sparkboutik.com/attention-management/facebook-ads-vs-google-adwords/

Google Adwords Campaign for Quality Dairy

Submitted by Student on Mon, 03/26/2012 - 6:52pm

Quality Dairy

My Brief to Lou & Harry

Submitted by Student on Mon, 03/26/2012 - 6:49pm

Dear Lou and Harry,

Allow me to preface this memo by saying that I truly enjoy your sports bar and grill.  I have had many great times there, and anticipate many more.  However, I feel that you could do quite a bit to improve your presence on the internet.

First of all, I’d like you to take a look at the image you project online...

Perry Marshall is Google Adwords Great

Now that we are on Google Adwords, it's important to mention someone who taught me a lot. His name is Perry Marshall. Take a look at his Google Adwords web site. See what you can learn. He offer some free tutorials, and his book is stellar. Perry also wrote a new book with my friend Tom Meloche on Facebook Advertising. Here is an opportunity to expand your knowledge and really do a deep dive.

Who is really on Facebook?

Submitted by Student on Mon, 02/20/2012 - 7:15pm

The statistics on who uses Facebook are very valuable to companies.  Specific demographics are what makes Facebook's advertising so great; as companies can target the exact audience that they need.  I find it really interesting to note that 70% of Facebook users are outside of the U.S.  I would have assumed a higher percentage of U.S. users however this statistic is a great thing for Facebook and international advertisers.

New Media Drivers License Resource Guide

Looking for the best book on digital marketing? The New Media Drives License Resource Guide by Richard T. Cole and Derek Mehraban is a great place to start.

Identifying with your consumer, effectively influencing.

Submitted by Student on Mon, 02/13/2012 - 7:06pm

It’s pretty difficult to summarize what I just absorbed from reading those near 180 pages, but each chapter touched on a few critical points. My overall understanding led me to think solely of the necessity to know your consumer, have your consumer trust your organization and most importantly, how to influence them.

Pull it all together: Know your buyers and create content for them

Submitted by Student on Sun, 02/12/2012 - 7:13pm

Search engine optimizationIn the final section of The New Rules of Marketing and PR—and throughout the rest of the book—David Meerman Scott reminds marketers that knowing their buyers and creating content specifically for them is crucial in today’s age of digital marketing and PR. Whether it’s maintaining a blog or writing press releases, mar

Creating a Following

Submitted by Student on Tue, 02/07/2012 - 12:24am

In order to promote my blog (besides sharing with my proud parents…) I did a number of things:

  • First, I added gadgets to connect it to some of my profiles and allow people to easily share. I have “Follow Me on Twitter” and “Tweet” buttons and Facebook “Like” and “Share” buttons for my overall blog. I also added coding that will add a “Like” button to the end of all of my posts in addition to the automatic share buttons that the Blogger Platform makes available for each post.

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