Weekly Questions for ADV 420

What do you personally think the most important part of this class is? I know its all important but what do you think is going to be most helpful to us?

Digging Into Your Online Brand

Your first assignment is to pick a brand and audit their digital footprint. What platforms are they on? What type of content do they publish? What is their website like? etc...

You'll probably find some things that don't make total sense. Why is my brand not on Twitter? Why is their website setup this way?

Sometimes the answer is not so obvious. Here is a chance to learn more. What have you come across that you'd like some clarity on?

Your questions on school, career and life?

Most of you will have a dozen or more jobs in your lifetime. Some job changes will also mean a different career.

Determining KPIs, How to Start a Blog and Why Don't People Spend More on Digital?

Q: In a world that has a continuing emphasis on growth digitally, why would a company choose to only allocate around 20% of their marketing budget towards digital media? Where are the other major areas that the budget is being allocated?

A: It's hard to say for sure, but I suspect a variety of reasons. One, some companies might be slow to change because large organizations are naturally slow. A small company and quickly shift most of their advertising budget to digital, but for that to happen with a large company there has to be a culture shift.

More on Social and How to Get All Your Participation Points

Hello students,

I'm up to bat on answering your questions!


 

First and most important, some of you have misunderstood the purpose of these Q&A's. For these blog posts you are supposed to ask questions regarding the subject matter of this weeks lesson. This is not an area for questions about your grade, your specific homework assignment the midterm or the final. You need to ask those questions on the assignment comment area itself.

Elements of an Effective Digital Strategy

An effective digital strategy is well researched and detailed. Every semester we grade digital strategies that don't understand the organization or target market and make broad, non-specific recommendations.

Final Presentation

  1. Hello, I’m Sarah Tyson and today I am going to present to you my campaign for Lucy Activewear! 
  2. Lucy is a women’s clothing line that manufactures attractive athletic apparel and accessories for women. One of Lucy's goals as a brand is that your workout apparel should not only support your athletic activities, but should be trendy and flattering at the same time.

Digital Strategy Lush - Your daily Dirty routine

Today’s consumer is much more conscious of ingredients and processes that go into making of products. This is why the concept of natural cosmetic is gaining popularity these recent years. Lush is a global cosmetics retailer, aiming to provide ethical, animal-friendly all-natural products; offering products today’s environmentally aware consumer is looking for. 

How Will Security Effect Your Daily Life?

This morning I received an e-mail from BrowserStack, a service my agency uses to test websites across multiple devices. The contents of this email was troublesome. Late last night hackers had uncovered a security vulnerability, gaining access to everyones usernames and passwords. This is more damaging than you might think, as many users reuse their login and password information across many different sites.

Finding jobs via social media

Have you ever used social media to get a job?

Large retailers are finding it difficult to hire employees for the holiday shopping season, and so many have turned to social media to recruit seasonal employees.

The Wall Street Journal recently covered this topic in a great article, full of examples of how companies use social media to recruit employees:

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