Quiksilver's Website Optimized for the Best

Business Objective and KPI’s

Analysis of the Internet Usage of Walmart

The brand that I selected from the brand Google Spreadsheet was Walmart. I went through their website as well as signed up for their Email list. I also followed the brand in most of its social media accounts like Facebook, Twitter, Instagram, Pinterest, and Youtube. It fascinated me that Walmart was able to get many followers in most of its social media accounts. The new theme for Walmart is "Save Money, Live Better".

 

There are several reasons as to why Walmart has a huge social media presence:

 

Kate Spade: Colorful and Classy Advertising

Brand: Kate Spade New York

Website: https://www.katespade.com

Weekly Questions for ADV 420

What do you personally think the most important part of this class is? I know its all important but what do you think is going to be most helpful to us?

Digging Into Your Online Brand

Your first assignment is to pick a brand and audit their digital footprint. What platforms are they on? What type of content do they publish? What is their website like? etc...

You'll probably find some things that don't make total sense. Why is my brand not on Twitter? Why is their website setup this way?

Sometimes the answer is not so obvious. Here is a chance to learn more. What have you come across that you'd like some clarity on?

Your questions on school, career and life?

Most of you will have a dozen or more jobs in your lifetime. Some job changes will also mean a different career.

Determining KPIs, How to Start a Blog and Why Don't People Spend More on Digital?

Q: In a world that has a continuing emphasis on growth digitally, why would a company choose to only allocate around 20% of their marketing budget towards digital media? Where are the other major areas that the budget is being allocated?

A: It's hard to say for sure, but I suspect a variety of reasons. One, some companies might be slow to change because large organizations are naturally slow. A small company and quickly shift most of their advertising budget to digital, but for that to happen with a large company there has to be a culture shift.

More on Social and How to Get All Your Participation Points

Hello students,

I'm up to bat on answering your questions!


 

First and most important, some of you have misunderstood the purpose of these Q&A's. For these blog posts you are supposed to ask questions regarding the subject matter of this weeks lesson. This is not an area for questions about your grade, your specific homework assignment the midterm or the final. You need to ask those questions on the assignment comment area itself.

Elements of an Effective Digital Strategy

An effective digital strategy is well researched and detailed. Every semester we grade digital strategies that don't understand the organization or target market and make broad, non-specific recommendations.

Final Presentation

  1. Hello, I’m Sarah Tyson and today I am going to present to you my campaign for Lucy Activewear! 
  2. Lucy is a women’s clothing line that manufactures attractive athletic apparel and accessories for women. One of Lucy's goals as a brand is that your workout apparel should not only support your athletic activities, but should be trendy and flattering at the same time.
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