Boston Red Sox: Google AdWords Campaign

Situational Analysis

Throughout history, sports have played an important role reflecting the way American society is established.  Through team work, competition, and endurance, the basis of life skills are in the foundation of traditional athletics.  The Boston Red Sox were founded in 1901 as one of the American League's eight char

Google AdWords Campaign for DSW

                                      DSW + Google AdWords


WILDCATS Cheer Pride AdWord Campaign Brief

    Through research I found that none of our competitors are yet advertising through Google AdWords.

Victoria's Little AdWord Secret

For my final project, I chose Victoria's Secret as my company. I chose them because I know a lot about them, I'm a little addicted to shopping there.

When people think about Victoria's Secret, they instantly think of bras and lingerie. That's not all they are though. They are basically a full service womens store. VS has beauty items ranging from shampoos to make-up. They also have clothing for every occasion, from a day at the beach to a day in the office.

I'm Really Not Complaining OR What I pinned to win

There ought to be a disclaimer on this post: My email had carried a Pinterest contest advisory in early January. It was all about textiles. And when the assignment showed up...I thought I'm gonna love this homework and I'm going to win a new Bernina sewing machine (now I have a Viking which I like a lot, but no sewer worth their salt would not have two!

Who knew the homework would call for so many adventures?

A Pinning Scavenger Hunt

Sorry, But I'm Busy Pinning and Winning.

So, I entered a Pinterest contest. But, I also had to take the time to apologize to all of my Pinterest followers via Twitter for the large amount of odd pins that I was about to deliver. I mean, I don't typically go on pinning sprees, and when I do all of the captions do not mention some random contest.

Businesses Pinning = Businesses Winning

Pinterest Age Segmentation

Pinterest contests are a very new, and clever, form of PR and online marketing. Pinterest users who are interested in a specific topic and/or product actively search for related pins (pictures) on Pinterest.

A Pinterest Hater Makes a Pinterest Board

I'm going to be honest here: I am a former hater of Pinterest.

Web video ads: what do you think?

With more and more people "cutting the cord" and dumping cable/satellite TV for Internet video (e.g. Netflix, Hulu, Apple TV or Roku), it's no surprise that online video advertising is booming.

According to a recent report from FreeWheel, a company that manages web video ad placement, video ad views are growing even faster than online video plays:

Total video views

Hubspot or Marketo?

Today I want you to take a look at some Inbound Marketing tools. Two of the best out there are Hubspot and Marketo. Have you checked them out yet? Take a spin and share your thoughts on the comments of this blog post.

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