Digital Strategy Lush - Your daily Dirty routine

Today’s consumer is much more conscious of ingredients and processes that go into making of products. This is why the concept of natural cosmetic is gaining popularity these recent years. Lush is a global cosmetics retailer, aiming to provide ethical, animal-friendly all-natural products; offering products today’s environmentally aware consumer is looking for. 

How Will Security Effect Your Daily Life?

This morning I received an e-mail from BrowserStack, a service my agency uses to test websites across multiple devices. The contents of this email was troublesome. Late last night hackers had uncovered a security vulnerability, gaining access to everyones usernames and passwords. This is more damaging than you might think, as many users reuse their login and password information across many different sites.

Finding jobs via social media

Have you ever used social media to get a job?

Large retailers are finding it difficult to hire employees for the holiday shopping season, and so many have turned to social media to recruit seasonal employees.

The Wall Street Journal recently covered this topic in a great article, full of examples of how companies use social media to recruit employees:

Going In-depth to define Inbound Marketing

Inbound Marketing: A simple and effective process!

Just when you thought the Marketing field couldn't get any larger, another strategy of marketing pops up! Inbound Marketing-what is it? After researching to find  the perfect definition, I dont think Google could have said it any better.  Inbound Marketing; "Marketing for today's consumer.

What Do You Want to Know?

Most of you will have a dozen or more jobs in your lifetime. Some job changes will also mean a different career. Switching jobs is hard enough, career changes can require years of training and acclimating just to be at the same level you were previously. 

Formal education and training is an excellent way to prepare for a career, but like all things there are strengths and weaknesses. For example, in this class you've learned the theory of digital marketing but very little of what its like to work as a digital marketer. 

One for One | Digital Strategy

One for One

Digital strategy to generate brand awareness and involvement with the community

 

Tell a friend

This week I'm asking you to help us out. We need to fill the class for Fall 2014, so if you have any friends who could benefit from this class please tell them. We meet this fall on Saturday, September 13 and Saturday December 6. 

December 6 we will probably be playing in the Big Ten championship game, but we usually finish early enough to get home and watch the game.

Learning Through Observation

One of the best ways to learn a skill is through observation. While theory is valuable, you can pick up real world applications by watching professionals and dissecting what they do. This is as true for digital marketing as it is anything else. Luckily for you, you're exposed to digital marketing every day. It's probably such a common part of your life that you don't even notice it. This means learning from the digital marketing professionals is just a matter of paying attention. Think about what digital marketing techniques you've been exposed to today.

Bringing the World's Greatest Game to America

 

World Cup USA

photo credit: gnews pics via photopin cc

Moosejaw Mountaineering - Notice me! - A tale of brand awareness for Tents

Campaign: Moosejaw Mountaineering - Increase Awareness for large tent sales

 

Campaign choice on google Adwords:  Search Network with Display Select –  Because the description says “best opportunity to reach the most customers.” Since awareness is the main goal, this is the best option for the campaign.

 

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