Going In-depth to define Inbound Marketing

Inbound Marketing: A simple and effective process!

Just when you thought the Marketing field couldn't get any larger, another strategy of marketing pops up! Inbound Marketing-what is it? After researching to find  the perfect definition, I dont think Google could have said it any better.  Inbound Marketing; "Marketing for today's consumer.

What Do You Want to Know?

Most of you will have a dozen or more jobs in your lifetime. Some job changes will also mean a different career. Switching jobs is hard enough, career changes can require years of training and acclimating just to be at the same level you were previously. 

Formal education and training is an excellent way to prepare for a career, but like all things there are strengths and weaknesses. For example, in this class you've learned the theory of digital marketing but very little of what its like to work as a digital marketer. 

One for One | Digital Strategy

One for One

Digital strategy to generate brand awareness and involvement with the community

 

Tell a friend

This week I'm asking you to help us out. We need to fill the class for Fall 2014, so if you have any friends who could benefit from this class please tell them. We meet this fall on Saturday, September 13 and Saturday December 6. 

December 6 we will probably be playing in the Big Ten championship game, but we usually finish early enough to get home and watch the game.

Learning Through Observation

One of the best ways to learn a skill is through observation. While theory is valuable, you can pick up real world applications by watching professionals and dissecting what they do. This is as true for digital marketing as it is anything else. Luckily for you, you're exposed to digital marketing every day. It's probably such a common part of your life that you don't even notice it. This means learning from the digital marketing professionals is just a matter of paying attention. Think about what digital marketing techniques you've been exposed to today.

Bringing the World's Greatest Game to America

 

World Cup USA

photo credit: gnews pics via photopin cc

Moosejaw Mountaineering - Notice me! - A tale of brand awareness for Tents

Campaign: Moosejaw Mountaineering - Increase Awareness for large tent sales

 

Campaign choice on google Adwords:  Search Network with Display Select –  Because the description says “best opportunity to reach the most customers.” Since awareness is the main goal, this is the best option for the campaign.

 

Old Spicing things up with Google Adwords

The intro:

  • First of all, I admire and respect your prior ad campaigns. But, I have a proposition for you that I believe will keep propelling you into the new age of online advertising media, communications, and brand share in and around the online marketplace.

 The past budget:

Inbound Marketing Week

The week of June 2nd – June 6th 2014 marks Inbound Marketing Week. This is a legitimate global event, hosted by the inbound marketing god, Hubspot. Inbound and digital marketers from all over the world will gather in places like Chicago, Austin and London to talk about past inbound events, discuss the latest trends, and shape the future of inbound. Brilliant.

Klout Does What??

My thoughts on Klout/ My Current Klout Score

Before taking this class, I had no idea that Klout existed. When future employers search for me on Google, hopefully my Klout will be one of the first profiles to appear. This way employers will not have to going searching Google for all my social media profiles, since Klout connects them all together in one place.

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