Want to know how to run a Successful Business? Use Social Media Marketing, not that Traditional Ad. crap

Below are the following key points of the first three chapters of The New Rules of Marketing and PR. All of which are important concepts when wanting to create successful marketing campaigns.

"The Traditional Ad. Crap"

 Chapter 1: Old Rules of Marketing and PR 

Impportant concepts from the first 3 chapters


Old Rules of Marketing and PR

Brief Overview of David Meerman Scott's "New Rules of Marketing & PR"

Come out on top using these 15 points from Scott's "New Rules of Marketing & PR"

Here are the 5 most important things I learned from the Old Rules of Marketing & PR chapter:

Out with the old and in with the new... rules of marketing



Linkedin Reaches Out to Students

LinkedIn is currently seen as a network for established professionals. While this perception allows LinkedIn to have targeted advertising it also limits its user base as students are chilled from signing up for the service. LinkedIn is now reaching out to students (like wonderful Michigan State University students) by opening up fields within its profile section.

Old Spice "The Man Your Man Could Smell Like"

Old Spice just recently became a "once-again" top-competitor for men's fragrance, body wash, deodorant, and antiperspirant. When Axe debuted in the U.S. in 2002 -- their following and target audience were men 18-34 -- and this is exactly where Old Spice had been failing. Old Spice used to be known as an "old man product," but with the help of innovative and fresh, young marketers; the company rose back to life.

Red Bull: Digital Strategy

  • Greatings Red Bull and thank you for this amazing opportunity,

red bull

Kill Brand Revamped

Kill Brand is a clothing line geared towards a younger audience, mainly teenagers and young adults who are into a little more of alternative fashion as well as somewhat alternative music. To my surprise I found that this fledgling brand doesn't have an active Facebook, or at least one that is searchable, but they do have a  myspace, youtube, tumblr account and twitter account.

Key Points: You Are What You Publish

Illustration by Brad Colbow

Listed below are the five key points from Chapter 10 You Are What You Publish: Building Your Marketing & PR Plan:

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