Presenting Burberry as not just as Trench Coats

This presentation talks about the digital strategy for my brand - Burberry. Let me take you through it step by step.

GEICO-Final Presentation

Please click here to see my final presentation

Slide 1

Earned Media > Owned Media

Earned Media is King

Earned Media > Owned Media

GEICO AdWords Campaign

Car Insurance


Online radio advertising

Do you use Spotify? How about Pandora? 

The answer's probably yes... I think. I know I couldn't get by without Spotify.

More and more, online advertisers are looking at Spotify and Pandora -- often times in lieu of radio ads. In Detroit, Pandora would be one of the top five radio stations if it was on the air, and it's continuing to grow.



What is inbound marketing? I never heard this word before but I found it’s an important marketing form I should know after I understand what it is. In my word, the easiest way to understand the inbound marketing is that it is a marketing way that attracts people’s interest instead of buying it. Before understand more deeply about inbound marketing, I try to find out what other marketing forms are.

Outbound with The Old and Inbound With The New: Why It's all about Inbound Marketing These Days

How Marketing has changed for the Better                                      

In today’s fast paced society it is very hard to grab theattention of consumers and even harder to keep them coming back for more. Asmany businesses small and large have come to realize, there is a certain waythat you need to market to those that you are trying to sell too.

The Supreme Power of Inbound Marketing

Inbound Marketing > Traditional Marketing

After researching inbound marketing, I can say it is without a doubt superior to traditional marketing.  According to the Association of Fundraising Professionals, the four principles of traditional marketing are to pinpoint your product, set the price, plan the promotion, and pick the right place. defines inbound marketing as “creating quali

How to Market Your Product Online in 2014

The Internet has been a part of our daily lives for more than a decade now. It changed the way we search for information in daily lives. For example, we prefer to search information online rather than offline, and read people’s product review on the web. So, we live in an era where information is over flooding, and this gives consumer a diverse option to personalize their information category. They are now able to choose/block the right information anytime, and this makes marketers to find a new way to approach their target market.

The New Era of Marketing

What is inbound marketing? That is the question I did not know the answer to until I did some research and found out that inbound marketing is simply when customers come to you.

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