Moosejaw Mountaineering - Notice me! - A tale of brand awareness for Tents

Campaign: Moosejaw Mountaineering - Increase Awareness for large tent sales


Campaign choice on google Adwords:  Search Network with Display Select –  Because the description says “best opportunity to reach the most customers.” Since awareness is the main goal, this is the best option for the campaign.


Old Spicing things up with Google Adwords

The intro:

  • First of all, I admire and respect your prior ad campaigns. But, I have a proposition for you that I believe will keep propelling you into the new age of online advertising media, communications, and brand share in and around the online marketplace.

 The past budget:

Inbound Marketing Week

The week of June 2nd – June 6th 2014 marks Inbound Marketing Week. This is a legitimate global event, hosted by the inbound marketing god, Hubspot. Inbound and digital marketers from all over the world will gather in places like Chicago, Austin and London to talk about past inbound events, discuss the latest trends, and shape the future of inbound. Brilliant.

Klout Does What??

My thoughts on Klout/ My Current Klout Score

Before taking this class, I had no idea that Klout existed. When future employers search for me on Google, hopefully my Klout will be one of the first profiles to appear. This way employers will not have to going searching Google for all my social media profiles, since Klout connects them all together in one place.

Presenting Burberry as not just as Trench Coats

This presentation talks about the digital strategy for my brand - Burberry. Let me take you through it step by step.

GEICO-Final Presentation

Please click here to see my final presentation

Slide 1

Earned Media > Owned Media

Earned Media is King

Earned Media > Owned Media

GEICO AdWords Campaign

Car Insurance


Online radio advertising

Do you use Spotify? How about Pandora? 

The answer's probably yes... I think. I know I couldn't get by without Spotify.

More and more, online advertisers are looking at Spotify and Pandora -- often times in lieu of radio ads. In Detroit, Pandora would be one of the top five radio stations if it was on the air, and it's continuing to grow.



What is inbound marketing? I never heard this word before but I found it’s an important marketing form I should know after I understand what it is. In my word, the easiest way to understand the inbound marketing is that it is a marketing way that attracts people’s interest instead of buying it. Before understand more deeply about inbound marketing, I try to find out what other marketing forms are.

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