How to Market Your Product Online in 2014

The Internet has been a part of our daily lives for more than a decade now. It changed the way we search for information in daily lives. For example, we prefer to search information online rather than offline, and read people’s product review on the web. So, we live in an era where information is over flooding, and this gives consumer a diverse option to personalize their information category. They are now able to choose/block the right information anytime, and this makes marketers to find a new way to approach their target market.

The New Era of Marketing

What is inbound marketing? That is the question I did not know the answer to until I did some research and found out that inbound marketing is simply when customers come to you.

Rebound With Inbound Marketing

Marketing as a Vacuum Salesman

Inbound Marketing: Convenient Content for Customers & Corporations

Who's The New Kid on the Block?Car lights at night

Hubspot describes inbound marketing as the process of creating quality content that pulls people toward your company and products. Traditional marketing methods (ads, pay-per-click, direct mail, buying leads, etc.) annoy potential buyers, and may only build resentment.

The Future of Business is Now With Social Media

Social media has been growing and developing ever since 1969 when CompuServe became the first major commercial Internet service provider by using technology known then as dial up. By the year 1997, the web had one million sites and this was when the first form of blogging began.

Social Media Profiles

So here you are with the task of building your social presence. Many of you have a social presence, or you have accounts on social sites with the goal of connecting with your friends and communicating. Some of you may share photos on Instagram, chat with your buddies on Kik or Snapchat. And Tweet away to stay in touch and banter on topics with people around the world.

Virgin Airlines - A Digital Marketing Campaign

Facebook Page Promotion

The Facebook persona for Michigan Supports Creative Writing, is encouraging, light hearted and ultimately positive/happy in nature. The responses I will come up with for this page will promote positivity, even in the face of a negative comment. My persona will not apologize unless there is some kind of technical error with the page (e.g. broken link etc.) but instead offer something relative to the commenter by way of encouragement or an example of proof against or for their opinion and how it relates back to creative writing.

Lululemon Campaign

                  An effective strategy for an individual to understand how a Google AdWord campaign works is to create one their self.  To demonstrate, I will walk through a mock process to go about an effective strategy.  For my example I chose the company Lululemon. 

The Palace of the NBA, Home of the Pistons

 

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