Promoting Rick's American Café through Google AdWords

The company I chose to start my Google AdWords campaign for is Rick’s American Café located not only in East Lansing, but Ann Arbor as well. To pick keywords I first researched the companies website to get some inspiration. I avoided one-word keywords because they are too vague for them to hold any relevance if someone is searching for those words. The keywords I chose are as follows:

Creating Your Dream Restaurant

After searching through multiple Pinterest contests online, I came to one in particular that caught my eye as well as my imagination. The contest came from Food Service Warehouse who wanted inspiration from its Pinterest followers to create their dream cafe, bar, or restaurant by creating a new Pinterest board with 20 pins consisting of their dream restaurant; what is in it, the appliances used, the atmosphere, etc.

Increasing Your Outreach through SEO

Helpful Beginners Facts and Tips for Social Media Hermits

Helpful Beginners Facts and Tips for Social Media Hermits

It may be that it’s the first section of the book, and therefore must be informative, but I found this first chapter to be very informative and extremely helpful for this upcoming class and what it can accomplish for me in the future.

Grasping Social Media: How To Break The Giant Into Manageable Pieces

I was intrigued by what I would find when “Google This: The New Media Driver’s License” by Richard T. Cole and Derek Mehraban challenged me to search What President Obama Can Teach You About Social Media. (Page 7) After finding and reading the link I found it interesting that the same basic social media principles are applicable to multiple industries and interest groups.

Bose Digital Marketing

http://www.slideshare.net/weinst27/bose-digital-marketing

BOSE DIGITAL MARKETING

 

BOSE CELEBRITY ENDORSERS:

A Digital Strategy For The New Era of Health Food Nuts

 
 Below are the accompanying notes to my digital strategy campaign presentation for Whole Foods Market

Slide One: (Title Slide) 

Victoria's Secret: Final Digital Strategy Campaign

Slideshare: Embed Code... <iframe src="http://www.slideshare.net/slideshow/embed_code/24904951" width="476" height="400" frameborder="0" marginwidth="0" marginheight="0" scrolling="no"></iframe>

Slide 2:

 

I want my female audience to feel welcomed into Victoria’s Secret. It’s a personal and private matter of shopping, so my biggest goal is for my target audience to feel more comfortable.  To promote the company is to know the company and it’s cliental.

Emily Smith's Second Half Exam

            In order for this digital marketing campaign to be successful, it is imperative to conduct research on Virgin Atlantic’s clientele to determine the target audience of this campaign. An equal amount of men and women use this airline when traveling, however the most common age demographic of Virgin Atlantic fliers is above the age of 35, highly educated, and wealthy (has an average annual income over one-hundred thousand dollars).

Virgin Airlines: The Largest Airline Fleet Digital Marketing Strategy

Virgin Airlines Digital Marketing Strategy

 

Goal: Become largest airline by doubling our fleet of planes, increasing brand awareness amongst customers, implement new digital marketing techniques. Fill our new fleets seats within 6 months.

 

Target Audience: Vacationers, Business travelers, and General Frequent flyers.

 

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