Campaign for Soaring Sales with Virgin Airlines (Second Half Exam)

Competition in the airline industry is fierce. People these days are growing to be more uneasy while flying, so airlines are trying to prove that they are the safest, most efficient airline to travel with. If Virgin Airlines has decided to increase the competition with Delta Airlines by upping the number of planes in airports around the country. To match such a move by the company, a digital campaign will be one of the most important things to construct.

Exam 2! Virgin Airlines!!

           I was assigned the Virgin Airlines example. To help fill the planes I would start by creating social media pages. I would create a Twitter for the younger generations and update it with the deals that the airline would be offering. I would show the prices to the lowest airline tickets and the prices would hopefully catch peoples attention and bring them into our website. A lot of the time airline tickets are cheaper then what people think so once they see the low price it might urge them to plan a trip and book a flight.

Find what customers need and give unexpected benefits

 

Virgin Airlines Heads to the Top [exam 2]

Promotion

To begin spreading the word of Virgin Airlines brand new expanded fleet the first thing we would do is set up various social media platforms. Obviously Facebook and Twitter would come first as they are the two most prominent. Virgin Airlines Facebook page would be updated to include the various aspects of their new line and would offer some type of incentive to the user who liked their page and was thinking of flying somewhere.

The newly acclaimed Virgin Airlines

 

In recent years, an airline‘s marketing strategy included advertising channels such as magazines, billboards, television, radio, print and possibly travel agent brochures. Nowadays, marketers must keep up with the trends and carefully adjust their strategy based on those latest trends using different mediums to plan and purchase their leisure and corporate travel. The latest trend in the airline advertising world being digital marketing.

 

Cleaning Up Our Great Lakes

More Roundabouts for the State of Michigan

Spread the Word

In order to raise awareness of our cause we will have to invest in different means of communication. The first thing we will do is purchase ad space on Facebook itself so individuals who have shown interest in our cause will be given the option to like our page.

Apple Computers, Inc. Marketing for the 21st century. Oh wait, they've already begun.

Headline: Laptop dead? Get an iPad.
Body: 10 hour battery. $599
No Blue Bcreens. Think Different.
Display URL: http://www.apple.com/ipad/

Creating an AdWord Campaign for Patagonia

Company: Patagonia

Goal

Little Caesar's Digital Marketing Campaign

The Goal

Little Caesar's should begin to invest more money into digital marketing and advertising. With the more recent advent of online research the company could produce ads that are specifically tailored to individuals who would be more inclined to purchase from this company. The primary objective for this campaign is going to be focused on influencing consumers to buy a product. Awareness is not an issue with large companies like Little Caesar's Pizza so we will cut straight to the chase and focus on increasing sales.

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