Digital Contagion_Kleenex Digital Strategy

Kleenex is the leading tissue brand in the US. The brand name has even become a synonym for tissue, which some might see as a negative for the brand since it takes a little away from brand recognition. However, this “curse” can be twisted into a blessing. Current trends suggest that consumers now look for brands that are more relatable, engaging, and consumer friendly.

A Digital Strategy For ASG Renaissance

 

SITUATION ANALYSIS:

The digital arena is changing the world!

Campbell's Digital Strategy

Digital Strategy for New York Yankees

Target Audience:

Volvo Digital Campaign Strategy to DRIVE Sales

For my client, Volvo, I will implement a full digital strategy utilizing many different media outlets and tools.

Volvo Dealership Outside

Joe’s Crab Shack : Digital Marketing Strategy

Joe’s Crab Shack : Digital Marketing Strategy

 

PepsiCo Smile Digital Campaign

A Smiling Target Audience

Campaigning Digitally for Patagonia

*Overall objective: Increase awareness about Patagonia's parternship with "Common Threads" and the enviornment. After the six month campaign, we hope to see an increase in Common Thread pledges and ecommerce sales. 

Rebuilding the Silos: Hacking a Digital Strategy Through Social Media

 

Surely Juicy Couture has a problem that can be cured, or mostly cured, through social media. It’s signature perfume Juicy Couture is great for summer with its watermelon overtones and peachy undertones. A little freesia just smells wonderful

Holesom Longboards

Holesom Longboards is a business located in Laguna Beach, CA. It is a new business that began in 2008. I think Holesom has potential but their website and overall media strategy could be refreshed and more rich in content.

Target Audience:

Demographics:
Age: 17-24 year olds.
Gender: Males & females

Geography:
Region: Laguna Beach, California

Behaviors:
Personality: A person who is outgoing, energetic and likes to be outside. They live life lightheartedly and with a carefree attitude.

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