Rebuilding the Silos: Hacking a Digital Strategy Through Social Media

 

Surely Juicy Couture has a problem that can be cured, or mostly cured, through social media. It’s signature perfume Juicy Couture is great for summer with its watermelon overtones and peachy undertones. A little freesia just smells wonderful

Holesom Longboards

Holesom Longboards is a business located in Laguna Beach, CA. It is a new business that began in 2008. I think Holesom has potential but their website and overall media strategy could be refreshed and more rich in content.

Target Audience:

Demographics:
Age: 17-24 year olds.
Gender: Males & females

Geography:
Region: Laguna Beach, California

Behaviors:
Personality: A person who is outgoing, energetic and likes to be outside. They live life lightheartedly and with a carefree attitude.

Burton Builds on Style

We Want to See YOU at the Palace

Boston Red Sox - Digital Strategy

Situational Analysis

Throughout history, sports have played an important role reflecting the way American society is established. The Boston Red Sox were founded in 1901 as one of the American League's eight charter franchises; the Red Sox's home ballpark has been Fenway Park since 1912.   They have played in eleven World Series, winning seven.   Playing in Fenway Park has its own sense of histor

The latest and greatest digital tool you've found?

Part of this class is testing, and learning about new digital tools that can help you future career. So I have to ask, what is the latest and greatest digital tool you've found that can help others in the class? Tell us about it here.

One thing that I think is pretty cool is this site called NameChk where you can search for username availability on all social sites and see if yours is available. Give it a try. Oh, and don't list this as your lastest tool - show me something new!

Thanks - Derek

End Sexual Violence at MSU

I created a Facebook page for the “End Sexual Violence at MSU” cause. I choose this topic because it is vital for Michigan State’s student population to first be informed about the overall probably that all universities are having regarding sexual violence then specifically what is going on here on our campus. Recently, a young girl was harassed in her dorm, which is what initially sparked my interest in starting up a page about this cause.

Boston Red Sox: Google AdWords Campaign

Situational Analysis

Throughout history, sports have played an important role reflecting the way American society is established.  Through team work, competition, and endurance, the basis of life skills are in the foundation of traditional athletics.  The Boston Red Sox were founded in 1901 as one of the American League's eight char

Google AdWords Campaign for DSW

                                      DSW + Google AdWords

DSW (DESIGNER SHOE WAREHOUSE) BRIEF

WILDCATS Cheer Pride AdWord Campaign Brief

    Through research I found that none of our competitors are yet advertising through Google AdWords.

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