Internet Marketing | New Media Drivers License Seminars

Pull it all together: Know your buyers and create content for them

Submitted by Student on Sun, 02/12/2012 - 7:13pm

Search engine optimization In the final section of The New Rules of Marketing and PR—and throughout the rest of the book—David Meerman Scott reminds marketers that knowing their buyers and creating content specifically for them is crucial in today’s age of digital marketing and PR. Whether it’s maintaining a blog or writing press releases, mar

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Creating a Following

Submitted by Student on Tue, 02/07/2012 - 12:24am

In order to promote my blog (besides sharing with my proud parents…) I did a number of things:

First, I added gadgets to connect it to some of my profiles and allow people to easily share. I have “Follow Me on Twitter” and “Tweet” buttons and Facebook “Like” and “Share” buttons for my overall blog. I also added coding that will add a “Like” button to the end of all of my posts in addition to the automatic share buttons that the Blogger Platform makes available for each post.

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New Social Media Specialist

Submitted by Student on Mon, 01/30/2012 - 8:21pm

Social Media Specialist

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Best Class at MSU?

Is the New Media Drivers License the "Best Class at MSU"? From what Michigan State University students tell me, it could be. Reasons students enjoy the class:

- Teaches them all about social media marketing.

- Teaches Search Engine Optimization and Pay-Per-Click Advertising.

- Gives students hands on experience with real brands.

- Taught by professionals in the business. One the owner of Digital Marketing Agency - Ingenex, and one at Google.