Your future in digital marketing and other questions answered

Howdy, all. Wanted to answer a few of your questions from last week below. Keep 'em coming!

- Graham 

How does a company decide how much money it is going to allocate for online marketing and digital content?

More on Social and How to Get All Your Participation Points

Hello students,

I'm up to bat on answering your questions!


First and most important, some of you have misunderstood the purpose of these Q&A's. For these blog posts you are supposed to ask questions regarding the subject matter of this weeks lesson. This is not an area for questions about your grade, your specific homework assignment the midterm or the final. You need to ask those questions on the assignment comment area itself.

Welcome to the world of digital

So it's your first week of the New Media Drivers License. This class is a great opportunity to learn a massive amount about new media marketing. How much you learn will be determined by the effort you put in.

Weekly blog posts are one of the ways you can get even more out of this class. Each week we will answer questions you have regarding this weeks subject matter. This isn't a place to ask questions about the assignment, rather questions you have about the topic in general.

Elements of an Effective Digital Strategy

An effective digital strategy is well researched and detailed. Every semester we grade digital strategies that don't understand the organization or target market and make broad, non-specific recommendations.

Five Tips to Delight Your Customers

Delighting customers is integral to the inbound methodology but is often over-looked. Customers can become free promoters and brand ambassadors when they are treated right. Here are 6 tips for truly delighting your customers:

  1. Personalize it: Give customers an opportunity to share information about themselves, maybe by filling out a form, and then use that information to enhance their experience! When you send out emails be sure to use the information you have to make them as personal as possible.

The Future of Media

The way in which people consume media is changing. In many ways, it's becoming more democratic. Fifteen years ago the only way you could get in front of peoples screens was if a major broadcasting company deemed you worth. Today, anyone with a smart phone can record and upload content to YouTube. Many stars have been discovered based on YouTube videos alone (for better or worse, Justin Bieber.) This shift has occurred on both sides of the spectrum. Television is no longer the only way to consume entertaining content. Soon, it will no longer be the most popular way.

Clickable ads coming to Instagram

Instagram is one of the most popular social networks around today – but for advertisers, it's always presented sort of a problem. So far, Instagram ads have been very limited. Only a few select companies could use them. And, the ads that appeared were almost solely designed to gin up awareness around a brand or product – but not to allow direct clicks/sales. 

The Ramifications of an Instant Access World

No one can argue that technology has improved our lives in many unpredictable ways. It has changed the way we communicate, interact, work and shop. I find particular interest in the slow departure from typical work environments. Many companies are finding there is little to no need for an office at all. Remote work is not only easy, it allows you to hire from a much larger talent pool (i.e. hire from anywhere, not just driving within distance.)

Most popular brands on Twitter - why?

SocialTimes is a great social media news site run by AdWeek that’s worth following.

Last week, SocialTimes released its latest list of the 20 most popular brands on Twitter:

1. YouTube (@YouTube, 48,647,925 followers)

2. Instagram (@instagram, 37,367,736)

3. Twitter (@twitter, 35,040,450)

The Internet of Things

If you're paying attention to technology, you've probably noticed an increase in articles about "the internet of things." This quirky, relatively nondescript label describes the category of devices that connect to the internet. You may have one of these devices already, for example a thermostat or digital recorder that can be controlled remotely from a web interface.

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