What questions do you have?

One of our goals with this course is to teach you practical knowledge that's immediately useful in your careers. Much of higher ed is theoretical, big picture knowledge, which don't get me wrong -- is incredibly important. However it's easy to go through your entire college career and never have practical questions answered. What's it like to work in advertising? How do I get a job? What should I know to be most successful? How do I nail an interview? What if I find myself in a job I hate?

Reflecting on digital lessons learned as we near the end of class

Hello class,

We're reaching the end of the course and we've discussed a wide range of topics. I suspect you natively understand some of the topics based on everyday use.

I'm curious however, what's the most interesting thing you've learned thus far? Can you see yourself using this knowledge in your career? If so, how?

Snapchat is losing a ton of money, what does this mean?

Snapchat has filed paperwork for its initial public offering (IPO) and is seeking $3 billion dollars, giving them a value between $20 - $25 billion.

But not all is sun and rainbows in paradise, apparently Snapchat lost $514.6 million in 2016. This is stark contrast to Facebook which already had a billion dollars in profit when they when public.

What do you think this means for Snapchat? Is it doomed to be acquired by a more profitable company? Will they need to attract a wider, more profitable audience? Change their model to attract more advertisers?

What have you learned thus far?

You've now attended an entire day of lectures, picked a brand and researched everything said brand does online. I suspect you've learned something new, hopefully, lots of new things.

When I first entered the field of marketing, little fascinated me more than search engine optimization. Understanding how search engines ranked pages and what you could do to increase your rankings felt like a super power.

In the comments tell me something you've learned that excites you.

Key take aways for writing content online.

Throughout this course we emphasize the importance of creating content that fits the medium (i.e. producing “native” content.) This seemingly simple skill can be difficult to master, as every platform is slightly different. That said, there are some fairly universal truths that I hope you’ve picked up on.

Turn Your Passion Into a Career

What's more important, loving your job or making a good living? Are these mutually exclusive? We talk a lot about digital marketing, but as professionals in the field we often feel we have insight to give about work and life. As a business owner, I feel lucky to have realized at a young age that you could "work to live" instead of "live to work."

How Does the Election Effect Your Social Networks?

If you're Facebook feed is anything like mine, you're currently being hammared with political agenda and opinion. Proclaiming your love or hate for a candidate, party or the entire system used to happen behind closed doors between friends, family and colleagues. Social media has given anyone with a strong opinion a megahorn and the ability to shout at anyone who at somepoint opted into listening.

What's Your Favorite Social Network?

OK, quick survey. What's your favorite social network? How often do you use it? Why do you love it so much? Do you see good ways for brands to use your favorite network to market their products?

Social Media or Social News?

How people are exposed to news is dependent on a handful of different variables. Some have ingrained habits that are difficult to disrupt, watching the nightly news or picking up the morning paper for example. Some have adopted new media sources like websites, push notifications on mobile apps or podcasts. Others don't go out of their way to seek out news at all.

HBO on the Go-Go

Responsive Design

            The first thing that is quite notable on the HBO mobile website (not actually a separate mobile website) is the responsiveness to size. Adjusting from its regular wide screen format to fit my tiny iPhone 6 screen the blog posts are easily readable with blurbs to help viewers click which link they want.

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