What would you like to know?

We're reaching the end of the semester and you've been exposed to lots of new media marketing strategizes and techniques. While the curriculum covers a vast amount of information in reality we've only scratched the surface. Any given lesson could be an entire course. Additionally, there's lots of topics we didn't cover at all.

We often do a Q&A as part of the last class. Here is your opportunity to ask us questions about anything. It could be related to a lesson we covered, a lesson we didn't cover, work, getting a job or life in general.

Is Snapchat Selling Out?

Is Snapchat selling out?

Snapchat recent revealed that they're in the process of redesigning their application to increase it's appeal to the mass market, mainly older generations. Snapchat's rise to popularity was much in part by it's distinct appeal to a younger audience and almost intentional alienation of "adults."

It's easy to assume this change is instigated by investors who are unhappy with seeing Snapchat's usage numbers. Do you think this is a smart move that will pan out for Snapchat or just alienate their original and most loyal audience?

The Morality of Online Advertising

This week you're learning about online advertising. From an advertiser's perspective, digital platforms have numerous advantages over traditional media.

For one, you can hyper-target your audience. Rather than advertising to everyone who's watching a particular show at a particular time you can target people by age, gender, education, interest, products you've previously looked at and more.

Additionally, you can see exactly how effective your campaign is. How many people saw it? How many people click on it? How many people purchased afterward. It's extremely effective.

The Importance of Self Directed Learning

Higher education is changing and the internet has a lot to do with it. Finding information used to be difficult. Your parents may still have bookshelves of encyclopedias, which used to be the most convenient way to find information on a wide range of topics. Now we have access thousands of times more information sitting in our pockets. Learning and memorizing facts is not important, we can look up facts instantly. What is important is meta-learning (learning how to learn) and problem-solving. These are the valuable skills today.

Summer of Amazon

This summer Amazon has been on the move. Buying Whole Foods. Today was Amazong Prime day. Amazon is a category killer and seems to be killing more than one category.

How do you use Amazon? Who do you think wins the battle for home systems like Alexa, Siri or Google? Are you Prime?

What questions do you have?

One of our goals with this course is to teach you practical knowledge that's immediately useful in your careers. Much of higher ed is theoretical, big picture knowledge, which don't get me wrong -- is incredibly important. However it's easy to go through your entire college career and never have practical questions answered. What's it like to work in advertising? How do I get a job? What should I know to be most successful? How do I nail an interview? What if I find myself in a job I hate?

Reflecting on digital lessons learned as we near the end of class

Hello class,

We're reaching the end of the course and we've discussed a wide range of topics. I suspect you natively understand some of the topics based on everyday use.

I'm curious however, what's the most interesting thing you've learned thus far? Can you see yourself using this knowledge in your career? If so, how?

Snapchat is losing a ton of money, what does this mean?

Snapchat has filed paperwork for its initial public offering (IPO) and is seeking $3 billion dollars, giving them a value between $20 - $25 billion.

But not all is sun and rainbows in paradise, apparently Snapchat lost $514.6 million in 2016. This is stark contrast to Facebook which already had a billion dollars in profit when they when public.

What do you think this means for Snapchat? Is it doomed to be acquired by a more profitable company? Will they need to attract a wider, more profitable audience? Change their model to attract more advertisers?

What have you learned thus far?

You've now attended an entire day of lectures, picked a brand and researched everything said brand does online. I suspect you've learned something new, hopefully, lots of new things.

When I first entered the field of marketing, little fascinated me more than search engine optimization. Understanding how search engines ranked pages and what you could do to increase your rankings felt like a super power.

In the comments tell me something you've learned that excites you.

Key take aways for writing content online.

Throughout this course we emphasize the importance of creating content that fits the medium (i.e. producing “native” content.) This seemingly simple skill can be difficult to master, as every platform is slightly different. That said, there are some fairly universal truths that I hope you’ve picked up on.

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