Key take aways for writing content online.

Throughout this course we emphasize the importance of creating content that fits the medium (i.e. producing “native” content.) This seemingly simple skill can be difficult to master, as every platform is slightly different. That said, there are some fairly universal truths that I hope you’ve picked up on.

Turn Your Passion Into a Career

What's more important, loving your job or making a good living? Are these mutually exclusive? We talk a lot about digital marketing, but as professionals in the field we often feel we have insight to give about work and life. As a business owner, I feel lucky to have realized at a young age that you could "work to live" instead of "live to work."

How Does the Election Effect Your Social Networks?

If you're Facebook feed is anything like mine, you're currently being hammared with political agenda and opinion. Proclaiming your love or hate for a candidate, party or the entire system used to happen behind closed doors between friends, family and colleagues. Social media has given anyone with a strong opinion a megahorn and the ability to shout at anyone who at somepoint opted into listening.

What's Your Favorite Social Network?

OK, quick survey. What's your favorite social network? How often do you use it? Why do you love it so much? Do you see good ways for brands to use your favorite network to market their products?

Social Media or Social News?

How people are exposed to news is dependent on a handful of different variables. Some have ingrained habits that are difficult to disrupt, watching the nightly news or picking up the morning paper for example. Some have adopted new media sources like websites, push notifications on mobile apps or podcasts. Others don't go out of their way to seek out news at all.

HBO on the Go-Go

Responsive Design

            The first thing that is quite notable on the HBO mobile website (not actually a separate mobile website) is the responsiveness to size. Adjusting from its regular wide screen format to fit my tiny iPhone 6 screen the blog posts are easily readable with blurbs to help viewers click which link they want.

Pokemon Go

So what is all this fuss about with Pokemon Go? Is it a fad, or is it here to stay? All I know is people are walking all over Ann Arbor playing this game. 

I do feel it's a breakthrough in technology and the VR experience. Who needs goggles when you can find Pokemon easily through your phone.

How do you feel about Pokemon Go? What does it's immediate success say for the digital marketing space we operate in? What can we learn from it?

Which Social Media Platform Should I Use? Working on a small budget? Social media effectiveness and NFL on Twitter.

How do I determine which online social media platform is best for my company?

Simple, figure out which social media platform your customers use. Targeting teens and young adults? You're probably going to use Snapchat. Want to target an older consumer demographic with more money? Facebook is a better bet. Many companies select their platforms back-assward. They think "What platforms do we want to participate on?" but the question should be "What platforms do my customers participate on?"

What if Social Isn't Relevant, when should you invest in an e-commerce app, increasing e-mail open rates and advertising that appeals to everyone

Q: I think for some companies and products, it is unnecessary to have social media platforms. Because it seems like not related to out daily life. In this case, what is the best way to motivate the company and the customers?

I think what you're asking is how do you reach an audience when they aren't using social media. There are lots of ways, which is best will depend on the audience, product and company. There are plenty of effective non-social digital means and you can always fall back to traditional marketing techniques.

The top five most important factors of online advertising, standing out on LinkedIn, building a following and is social required to get a job?

Q:What are your top five important factors of online advertising?

1. Add value - Users are in control of the online space. If you're pushing out advertisements that serve you and not your audience they will ignore, block and skip them.

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