Which Social Media Platform Should I Use? Working on a small budget? Social media effectiveness and NFL on Twitter.

How do I determine which online social media platform is best for my company?

Simple, figure out which social media platform your customers use. Targeting teens and young adults? You're probably going to use Snapchat. Want to target an older consumer demographic with more money? Facebook is a better bet. Many companies select their platforms back-assward. They think "What platforms do we want to participate on?" but the question should be "What platforms do my customers participate on?"

What if Social Isn't Relevant, when should you invest in an e-commerce app, increasing e-mail open rates and advertising that appeals to everyone

Q: I think for some companies and products, it is unnecessary to have social media platforms. Because it seems like not related to out daily life. In this case, what is the best way to motivate the company and the customers?

I think what you're asking is how do you reach an audience when they aren't using social media. There are lots of ways, which is best will depend on the audience, product and company. There are plenty of effective non-social digital means and you can always fall back to traditional marketing techniques.

The top five most important factors of online advertising, standing out on LinkedIn, building a following and is social required to get a job?

Q:What are your top five important factors of online advertising?

1. Add value - Users are in control of the online space. If you're pushing out advertisements that serve you and not your audience they will ignore, block and skip them.

Are Commercials Less Relevant, Sponsoring Celebrities, Social Accounts and Jobs, and Following Consumer Back

I've noticed name brand products more in movies and TV shows. Do these large companies (Ex: Jeep) pay high dollar to have their products used in film? Are commericials less effective because of applications that don't require them like Netflix and TV show recording?

Yes, the traditional thrity second commercial is becoming less and less relevant. Consumer behavior switching to an on-demand model where it's easy to skip or eliminate advertisements. Further, most consumers are growing less tolerant of any push form of advertising.

Answers to your burning digital media questions

Hey all: thanks for a great start to this semester. Without further adieu, answers to some of your best questions from last week's blog post. As always, keep questions coming in the comments below and Ross will answer them next week!

Broadcast Media has had the power & influence for the last half century. Will Social Media become more influential than broadcast media?

Digging Into Your Online Brand

Your first assignment is to pick a brand and audit their digital footprint. What platforms are they on? What type of content do they publish? What is their website like? etc...

You'll probably find some things that don't make total sense. Why is my brand not on Twitter? Why is their website setup this way?

Sometimes the answer is not so obvious. Here is a chance to learn more. What have you come across that you'd like some clarity on?

Your future in digital marketing and other questions answered

Howdy, all. Wanted to answer a few of your questions from last week below. Keep 'em coming!

- Graham 

How does a company decide how much money it is going to allocate for online marketing and digital content?

More on Social and How to Get All Your Participation Points

Hello students,

I'm up to bat on answering your questions!


First and most important, some of you have misunderstood the purpose of these Q&A's. For these blog posts you are supposed to ask questions regarding the subject matter of this weeks lesson. This is not an area for questions about your grade, your specific homework assignment the midterm or the final. You need to ask those questions on the assignment comment area itself.

Welcome to the world of digital

So it's your first week of the New Media Drivers License. This class is a great opportunity to learn a massive amount about new media marketing. How much you learn will be determined by the effort you put in.

Weekly blog posts are one of the ways you can get even more out of this class. Each week we will answer questions you have regarding this weeks subject matter. This isn't a place to ask questions about the assignment, rather questions you have about the topic in general.

Elements of an Effective Digital Strategy

An effective digital strategy is well researched and detailed. Every semester we grade digital strategies that don't understand the organization or target market and make broad, non-specific recommendations.

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