So, what are you wearing?

I began teaching this course in the summer of 2012, and despite it only being two years ago, the digital landscape was a very different place. When I began teaching, mobile was a growing trend. Now? It's a ubiquitous technology. In fact, when I asked students who had a smart phone only half the class would raise there hand. When I ask the same question now it's just about everyone. In the past two years we've had to add and remove lessons because once booming platforms lost their relevance (I'm looking at you Foursquare) I don't say these things because I'm surprised.

New strategy for a new age

Social Media Icons

Using Social Media to Keep the Spark Alive

Tasty Halloween Pinning

What's Your Take on Wearable Technology

These days mobile is the hot topic in marketing hot topic, but like all trends it won't be the biggest growth area forever. There is a lot of speculation about "the next big thing," and the front runner is wearable technology. It makes sense, as wearable technology is very simmilar to mobile... only smaller and more specialized. The popularity of mobile devices can largely be attributed to the increased connectivity and utility they provide. Wearable technology can provide even more connectivity and utility.

The Twitter IPO

Yesterday, Twitter -- the now ubiquitous social network -- filed its IPO to become a publicly-traded company. 

Assignment 2

The assigned chapters this week gave me a lot of good insight on blogging and connected me to numerous resources. I have always wanted to start a blog to in order to connect with other people who share my passions and showcase my writing, but I have lacked the motivation and discipline to keep it up. I hope this class will force me to overcome that and become a regular blogger.

A Digital Strategy For The New Era of Health Food Nuts

 
 Below are the accompanying notes to my digital strategy campaign presentation for Whole Foods Market

Slide One: (Title Slide) 

Victoria's Secret: Final Digital Strategy Campaign

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Slide 2:

 

I want my female audience to feel welcomed into Victoria’s Secret. It’s a personal and private matter of shopping, so my biggest goal is for my target audience to feel more comfortable.  To promote the company is to know the company and it’s cliental.

How Private Are Your Searches?

I'll admit I often consider those who worry about online privacy a little paranoid. My thought? If you're ashamed of what you're doing... maybe you should be do it. Regardless of my personal opinion, I do acknowledge there should be a reasonable expectation of privacy for online activities. There is a line, and it's somewhere well before cops showing up at your door because of something you Googled.

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