5 Stages of Social Transformation

Figuring out social media is confusing and scary at first no matter how hard you try. This article shows the 5 steps of social transformation and essentially how to achieve them all.

LinkedIn: Professional Matchmaking

Establishing a professional presence on the internet is important, this article explains the value of using LinkedIn and some tips for creating a profile that will attract recruiters.

Keeping Momentum in Social Media

A few simple steps keep employees involved in a company-sponsored social media platform long after the excitement of the initial launch.

5 Rules of Social Media Optimization (SMO)

This article provides 5 important rules of social media optimization (SMO), which may guide us conducting SMO for our clients' website.

Social Networking Overload

So many new social networking sites. Is it best to be a part of all of them or enhance the ones you have?

Beyond Just Checking-In

Business are experimenting with attracting customers and increasing business through all digital approaches, which saves money for the company. This article is about.

Agreeing with and Challenging the New Rules of Marketing & PR

David Meerman Scott’s New Rules of Marketing & PR provides information regarding the shift of traditional communication methods to new online methods. Below are key points that Scott deems important from the first three chapters. However, in some cases, I challenge his thinking.

* Indicates my agreement with the author.

From here to there on the road to digital success

Starting off on the path of new media marketing is always exciting. Some of you may be proficient already, and some may be total digital novices. No worries, once you have your New Media Drivers License (r) certificate, you will feel qualified to navigate the digital space, and talk a good game with anyone.

Derek Mehraban to be Keynote Speaker at the 2010 Marketing Resource Fair

Check out this press release which focuses on Derek Mehraban, CEO of Ingenex Digital Marketing, speaking at the MSU marketing resource fair.

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