Living in Lulu

What’s the Big Idea? — What is a Lululemon, you ask?  You, my friend, are missing out!  That’s the big idea here!  Too many people haven’t heard of Lululemon!

Target Audience — Lululemon will be building a digital strategy to focus on younger women (ages   20-35).  This is a group of women with drive and passion in all aspects of life, whether it is career,   personal, or fitness.

Campbell's Digital Strategy

Volvo Digital Campaign Strategy to DRIVE Sales

For my client, Volvo, I will implement a full digital strategy utilizing many different media outlets and tools.

Volvo Dealership Outside

Boston Red Sox - Digital Strategy

Situational Analysis

Throughout history, sports have played an important role reflecting the way American society is established. The Boston Red Sox were founded in 1901 as one of the American League's eight charter franchises; the Red Sox's home ballpark has been Fenway Park since 1912.   They have played in eleven World Series, winning seven.   Playing in Fenway Park has its own sense of histor

The latest and greatest digital tool you've found?

Part of this class is testing, and learning about new digital tools that can help you future career. So I have to ask, what is the latest and greatest digital tool you've found that can help others in the class? Tell us about it here.

One thing that I think is pretty cool is this site called NameChk where you can search for username availability on all social sites and see if yours is available. Give it a try. Oh, and don't list this as your lastest tool - show me something new!

Thanks - Derek

Send Dan Cleary to the Griffins

I’ve created a Facebook page “Send Dan Cleary to the Griffins” to raise support for sending Detroit Red Wings forward Dan Cleary to the minor league affiliate, the Grand Rapids Griffins.

Pin it to Win it!

Pinterest is often overlooked as simply a site to pass the time, not so. Pinterest holds tons of opportunities to learn and grow as a person or even a business. There are also plenty of different options to interact with companies via Pinterest contests or sweepstakes. Before this week I never knew there were Pinterest contests and now I will spend even MORE time consumed on Pinterest.

Let’s Get Pinning with Pinterest: A Beginners Guide to Entering Contests

Pinterest, the social media site for collecting and organizing things you like, is a great way to engage with your customers especially if your company has products to sell such as a fashion designer, retailer or furniture company, to name just a few.

PANTONE Color of the Year 2013 and Art.com Pinterest Contest

contest description[Memo] Pantone Inc. is a corporation known for its Pamtone Matching System (PMS), whihc is primarily used in painting. This year, Pantone held "Color of the year" contest with Art.com on Pinterest. The picture on the left is a description of the contest rules.

Will Vine Grow Into a Thriving Social Media Property?

Take a moment to check out Vine, the new social network from Twitter. Then, take a look at what the media is saying about it. Simply put, Vine is Instagram with video. Users can record five second, looping videos and post them online.

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