Are You Currently Using The Browserless Web?

If you're like me, you use a web browser just about every day. The vehicle for my online experience since my first foray in 1995, web browsers have become an integral part of daily life. But the browser space has always been complex. You may remember the "browser wars" in the late 90's where Netscape fell to Microsoft's Internet Explorer. This leading to innovation stagnation and the poor quality Internet Explorer 6. Luckily, this all changed and now there are a lots of capable web browsers. What's more, they're all vying for your use. Chrome, Firefox, Opera, IE, Safari, etc...

Some limitations of powerful social media

1. The new rules of marketing & PR

  • Yes, the media are still important (p. 85)

New Media, When Does Integration Go Too Far?

If you are like many savvy individuals, a few major companies make up a large portion of your "connected" life. You search on Google, check email on GMail and call people on your Android based phone. Your "virtual" socializing happens on Facebook, you purchase music through iTunes and download moves through AppleTV. All because the latest business trend isn't settling for domination of a particular market, but expansion through as many markets as possible.

A Holiday Inn Express Campaign: "Affordable Family Fun"

Target Market

One of the most important first steps in building a new digital strategy for a company is picking the correct target market. Holiday Inn Express’ target market aims traditional at men ages 35 to 54 business travelers and last minute booking (Holiday Inn Express Website). However, with the new target demographic for this task it changes the strategy. The target markets for this campagin are families and couples.

New media is changing the news media

Yesterday, the Pew Research Center (one of the most authoritative sources for good information about how the Internet is changing our society - check out and bookmark the Pew Internet & American Life Project if you haven't been there) released its annual "State of the News Media" report. The report had a number of important findings for people working in digital media or public relations, like: 

Living in Lulu

What’s the Big Idea? — What is a Lululemon, you ask?  You, my friend, are missing out!  That’s the big idea here!  Too many people haven’t heard of Lululemon!

Target Audience — Lululemon will be building a digital strategy to focus on younger women (ages   20-35).  This is a group of women with drive and passion in all aspects of life, whether it is career,   personal, or fitness.

Campbell's Digital Strategy

Volvo Digital Campaign Strategy to DRIVE Sales

For my client, Volvo, I will implement a full digital strategy utilizing many different media outlets and tools.

Volvo Dealership Outside

Boston Red Sox - Digital Strategy

Situational Analysis

Throughout history, sports have played an important role reflecting the way American society is established. The Boston Red Sox were founded in 1901 as one of the American League's eight charter franchises; the Red Sox's home ballpark has been Fenway Park since 1912.   They have played in eleven World Series, winning seven.   Playing in Fenway Park has its own sense of histor

The latest and greatest digital tool you've found?

Part of this class is testing, and learning about new digital tools that can help you future career. So I have to ask, what is the latest and greatest digital tool you've found that can help others in the class? Tell us about it here.

One thing that I think is pretty cool is this site called NameChk where you can search for username availability on all social sites and see if yours is available. Give it a try. Oh, and don't list this as your lastest tool - show me something new!

Thanks - Derek

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