What’s the Big Idea?
— What is a Lululemon, you ask?
You, my friend, are missing out!
That’s the big idea here!
Too many people haven’t heard of Lululemon!
Target Audience — Lululemon will be building a digital strategy to
focus on younger women (ages 20-35).
This is a group of women with drive and passion in all aspects of life,
whether it is career, personal, or fitness.