In the following assignment I will sum up what kind of
digital marketing strategy I have created for my selected brand Mazda, and I
will give the reasons for my decisions. I will also show a digital marketing
budget, a way of execution, frequency, negative feedback response plan and the
Big Idea. The idea itself is to have a new marketing campaign, which would
integrate digital media. For the purposes of this class, I will only go into
detail about the digital strategy part of the campaign.