Hashtags and Tracking Social Media

HashTags are a great way to see what is up in the social media world. Do you know where the #hashtag came from?

To be News Release savvy...

Scott brought up some good points and usefull information in this chapter, but there were a couple of things I don't know if I agreed with.

Communicate directly with your audience

The Ever-Evolving Nature of PR & Marketing

What differentiates marketing & PR is that they both involve the concept of selling ideas (and the execution of said ideas), rather than selling a tangible good or widget. Whether the end-goal is connecting with constituents, generating buzz around a new consumer product, mobilizing the target to purchase a product, or effectively engaging stakeholders, one thing is certain—the rules have changed.

Impportant concepts from the first 3 chapters


Old Rules of Marketing and PR

Brief Overview of David Meerman Scott's "New Rules of Marketing & PR"

Come out on top using these 15 points from Scott's "New Rules of Marketing & PR"

Here are the 5 most important things I learned from the Old Rules of Marketing & PR chapter:

Out with the old and in with the new... rules of marketing



Top 5 Marketing & PR Points

After reading three chapters in The New Rules of Marketing & PR of David Meerman Scott, I gathered the most important five points from each chapter to share with you.

Chapter One: The Ole Rules of Marketing and PR Are Ineffective in an Online World 

You Are What You Publish: Top 5 Marketing and PR Points

This chapter of David Meerman Scott's New Rules of Marketing and PR really put it together for me. Even if this chapter isn't at the end of the book, it seems like the best summary of the important points of a digital marketing plan. Here are my top five points of the chapter:

Key Points: You Are What You Publish

Illustration by Brad Colbow

Listed below are the five key points from Chapter 10 You Are What You Publish: Building Your Marketing & PR Plan:

The in and outs of Digital PR and Brand Monitoring

My top five picks for the most important points for this chapter are:

1. Markets often moved and stock prices rose and fell based on the raw press release content issued directlu by companies, not on the news stories written minutes or hours later by reporters from newswire outlets like Reuters and Dow Jones (and later Bloomberg). 

This is important because since the raw press releases were sent out to Wall Street and those that were dealing with stock shares had first dibs at getting a hold of information that was "hot off the press".

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