Fiscal Year 2016-17 Audit: Southwest Airlines Online Advertising



Bringing the World's Greatest Game to America


World Cup USA

photo credit: gnews pics via photopin cc

Campaigning The Checkered Brand - Burberry


Google AdWords - A Good Way To Start Your Own Campaign

In Chapter 10, we learned that Search Engine Marketing (SEM) is the process of using the Internet ans search engines to drive traffic to your website through paid search advertising. When using google, I always saw text ads on the side of the pages. Companies can take advantages and conveniences through Pay-Per-Click (PPC) advertising.



Even Accounting Majors Can Master SEO

This past week has been quite the learning experience for me. I was faced with the challenge of learning the concept of “Search Engine Optimization” (SEO) and then applying it my personal blog site. Although I had a plethora of questions and concerns, I appropriately utilized my class reading material, my knowledgeable instructor and the Google search engine to conquer the assignment and learn a new skill.

ASG Rensaissance Enters Google Adwords - Learn how they did it

ASG Logo


H&M AdWords Campaign

H&M is a company that strives to be fashionable and trend setting, while maintaining a simple atmosphere. H&M’s business idea is to offer fashion and quality at the best price. When crafting internet advertisements, you have to keep that in mind.

Anthropologie: Social Media Marketing Proposal

Foursquare SEM Campaign


foursquare's Advertising Platform


under armour is a charmer! who couldn't resist their yoga wear?

I propose a Google AdWords campaign where Under Armour (UA), the American sports clothing and accessories company, would focus on promoting its line of Yoga apparel. Their merchandise in this area includes leggings, tank tops, shorts, and bags.

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