SEM

Sharing tools- Paper.Li. and Foursquare

Submitted by Xuedan Han on Fri, 02/17/2012 - 3:22pm

In order to write SEO-Friendly Blog Posts, I found out a good SEO optimizing tool called Paper.Li. it is actually a content marketing tool. Paper. Li. is a free service that helps you carry content from Twitter, Facebook, RSS feed, google plus into an online newpaper. I linked the newspaper Paper.Li. published to my blog and set the keyword Traveling, which is closely related to my blog theme.

AMC's The Walking Dead SEM Campaign

Submitted by Kevin M on Mon, 11/14/2011 - 9:54pm

The Walking Dead Cast

For Josh Sapan, CEO of AMC Networks

 

Dear Mr. Sapan,

Denver Broncos AdWords Campaign

Submitted by BradfordWSchaub on Mon, 11/14/2011 - 4:57pm

To the Denver Broncos organization and to who it may concern,

I have recently finished building the Google AdWords Campaign upon your request. The goals of this campaign are as follows:

Search Marketing as % of total online spend

According to IAB (Internet Advertising Bureau), Internet advertising revenues in the United States totaled $14.9 billion for the first six months of 2011 (increase of 23% over last year).

Search Revenue accounted for 49% of that total (up from 47% from year ago), followed by Display/Banners (23%), Sponsorship (8%), Rich Media (5%) and Digital Video (5%),

You can view and download full report here

Brand Monitoring - TOMS

Submitted by kristenlmulder on Mon, 10/17/2011 - 9:04pm

 

What's All The Buzz About The Ford Flex?

Submitted by Erica Swoish on Tue, 10/11/2011 - 1:19pm

To monitor my brand, Ford Flex, I used both Google Alerts and HootSuite. I have used Google Alerts several times in the past for client purposes as well as personal; however, I  had never signed up for HootSuite as I have stuck to TweetDeck and CoTweet in the past.  

5 Key points of SEO

Submitted by CoBo on Mon, 10/10/2011 - 10:48pm

 

SEO diagram

There were several important lessons given in this chapeter, and several other questions that I thought about while reading.  The first and most important of all being:

1. Relevant content is essential to Search Engine visibility

Assignment 3: SEO

Submitted by Student on Mon, 10/10/2011 - 4:58pm

SEO Audit of Disney's Magic Kingdom

Submitted by Amy Provost on Sun, 10/09/2011 - 9:33pm

Kai Blum, Director of Search Engine Marketing at Ingenex Digital Marketing, gave an informative talk about how to optimize your company's website at a LA2M meeting last December. I used his SEO tips to do an audit of Disney's Magic Kingdom website. I found that Magic Kingdom uses SEO quite effectively.

Ford Flex SEO Audit: The Importance of Paying Attention to Consumer Searches

Submitted by Erica Swoish on Sun, 10/09/2011 - 8:40pm

Ford Motor Company, in reference to the Flex brand, does a good job at paying attention to key search terms of their product name used by their customers on Google in which their Ford Flex website appears high in the search. In these cases, Ford does not waste advertising dollars by paying for multiple paid advertising Google spots if their site encompasses a large portion of the first search page. For example, when searching the phrase “Ford Flex” the Ford Flex website appears in the first four non-paid links.

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