SEO

AdWord Campaign for Whole Foods

Submitted by Yao Lu on Mon, 11/14/2011 - 12:09am

 

Client: Whole Foods

Google Tools: How to Improve Your Business With Them

Submitted by Student on Mon, 10/24/2011 - 1:54pm

E-Trade: Only the babies get recognition

Submitted by Taylor Robson on Mon, 10/17/2011 - 8:34pm

In examining E-Trade in the online world, its tough to track much other than the E-Trade company name. It's alarming that in tracking stock-related terms or phrases, that you rarely, if ever, come across E-Trade's name. Primarily, for tracking E-Trade on the web I used Google-alerts, Twitter #hashtags, and Trackur.com. Overwhelmingly enough, the only E-Trade friendly info. came after searching just that, the company name. I tried tracking "stocks for beginners", "how to invest", "stock tips", thinking that E-Trade should have something invested into these terms. Nope.

Reach Buyers Directly With Useful News Releases

Submitted by Taylor Robson on Mon, 10/17/2011 - 7:34pm

 5 Most Important Concepts about News Releases

Helpful hints from good 'ol David Meerman Scott in his book:The New Rules of Marketing & PR

The Four Seasons Hotels Online Traffic

Submitted by Jessica Postema on Thu, 10/13/2011 - 7:13pm

 

The Four Seasons Hotels Online Traffic

 

Four Seasons

 

What's All The Buzz About The Ford Flex?

Submitted by Erica Swoish on Tue, 10/11/2011 - 1:19pm

To monitor my brand, Ford Flex, I used both Google Alerts and HootSuite. I have used Google Alerts several times in the past for client purposes as well as personal; however, I  had never signed up for HootSuite as I have stuck to TweetDeck and CoTweet in the past.  

5 Key points of SEO

Submitted by CoBo on Mon, 10/10/2011 - 10:48pm

 

SEO diagram

There were several important lessons given in this chapeter, and several other questions that I thought about while reading.  The first and most important of all being:

1. Relevant content is essential to Search Engine visibility

E-Trade Gets an SEO Audit

Submitted by Taylor Robson on Mon, 10/10/2011 - 5:34pm

E-Trade by it's name is pretty self-explanatory, but it's commercials can be somewhat distracting for the actual value of the company. If you're familiar with E-Trade you understand that it is a site that allows you to trade stocks, gives you educational tips on how to trade your stocks, and also provides stock trading tools. But if you watch one of their commercials you may be distracted by the very intelligent babies making you fall of your chair in laughter, like they have for me. Okay, I have to admit that's a bit exaggerated. But... you get the point. Their hilarious ads. 

Assignment 3: SEO

Submitted by Student on Mon, 10/10/2011 - 4:58pm

5 Key Points for Search Engine Optimization

Submitted by BradfordWSchaub on Mon, 10/10/2011 - 2:56pm

The five key points I identified while reading chapter 22, Search Engine Marketing, were as follows:

Syndicate content