The Importance of Social Media and Representing Yourself

Helpful Beginners Facts and Tips for Social Media Hermits

Helpful Beginners Facts and Tips for Social Media Hermits

It may be that it’s the first section of the book, and therefore must be informative, but I found this first chapter to be very informative and extremely helpful for this upcoming class and what it can accomplish for me in the future.

Social Media: A Fad That's Stinkin Around

The importance of social media campaigns./ Facebook- "Everyone's Friend"

Becoming a Confident Social Media Rookie

Facebook Fan Page Tips

Facebook is a website I feel extremely comfortable navigating, but only for my personal page.  Recently I have become a campus representative for an iOS and Android app, and part of my duty is to increase our likes on Facebook.  I read the “Enhance your Facebook Fan Page with 11 Quick T

Grasping Social Media: How To Break The Giant Into Manageable Pieces

I was intrigued by what I would find when “Google This: The New Media Driver’s License” by Richard T. Cole and Derek Mehraban challenged me to search What President Obama Can Teach You About Social Media. (Page 7) After finding and reading the link I found it interesting that the same basic social media principles are applicable to multiple industries and interest groups.

The Future of Klout in Doubt?

As you know Michal Lorenc has challenged you all to raise your Klout score. It's a good way to engage in this class, and get a free lunch and tour at Google. How cool is that?

Klout Score 100

Social media marketing and current events

During the Super Bowl this year, the Superdome in New Orleans lost power.

The digital marketers working for Nabisco's Oreo brand leveraged this to their advantage – producing one of the most talked-about "advertisements" at the Super Bowl, without spending a dime on TV ads:

Virgin Airlines: The Largest Airline Fleet Digital Marketing Strategy

Virgin Airlines Digital Marketing Strategy

 

Goal: Become largest airline by doubling our fleet of planes, increasing brand awareness amongst customers, implement new digital marketing techniques. Fill our new fleets seats within 6 months.

 

Target Audience: Vacationers, Business travelers, and General Frequent flyers.

 

Exam 2! Virgin Airlines!!

           I was assigned the Virgin Airlines example. To help fill the planes I would start by creating social media pages. I would create a Twitter for the younger generations and update it with the deals that the airline would be offering. I would show the prices to the lowest airline tickets and the prices would hopefully catch peoples attention and bring them into our website. A lot of the time airline tickets are cheaper then what people think so once they see the low price it might urge them to plan a trip and book a flight.

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