Instagram adds video

Big news today in the social media world: Facebook announced it is adding video -- 15 second videos, to be exact -- to Instagram, the wildly popular social network previously for photos only.

Driving directions and digital marketing?

Foursquare Starbucks ad56 percents of U.S. adults have a smartphone, according to a new survey released yesterday. Since so many people are carrying these devices -- most of which have GPS location tracking -- more and more apps and social networks are taking advantage of location services to provide information to you based on where you are.

Instagram and Vine

We live in a time of great innovation in the online/technology world - which makes it fun (and challenging) for digital media practitioners to keep up with the latest and greatest social networks.

Social Media Is Changing Our Lives

The various articles I read made me realize one thing; social media is changing our lives.  Whether it be watching YouTube on your television through your gaming device or checking your Facebook on your smartphone, we are more globally connected today than we ever have been.

Some limitations of powerful social media

1. The new rules of marketing & PR

  • Yes, the media are still important (p. 85)

Effective New Ways to Increase Your Presence on Social Media

Top 5 Enterprises Using Social Media

Incorporating Social Media Into My Life Starting NOW

First off, I'm not entirely social media illiterate but I definitely wouldn't qualify as being a social media guru to anyone who is the least bit tech savvy. To give some insight as to why my most current endeavours are in dire need of some "social sugar-coating," I am currently the public relations/events coordination intern for MSU's College of Communication Arts & Sciences and WKAR. Yes, it's a mouthful to say the least. Basically I'm helping to handle most of the public relations functions of the College as well as assisting in the planning and execution of events.

Social Media: Exposing Users by a Click of a Button

 In today’s society, job interviews, advertisements, and even dating have a whole new meaning. Instead of a firm handshake to a potential employer, an announcement in the paper, or a simple sit down dinner, social media has allowed every single one of these traditional tactics to be disregarded by just a click of a button. The Internet has allowed civilization to expose each other one by one by just typing in a name. Some believe this to be beneficial, while others may argue it’s a violation of privacy. That’s for you to decide.

Holday Inn Bahamas Campaign

  Digital Campaign Keywords Holiday Inn Express

New Lions Digital Strategy Set to Increase Brand Awareness

The Detroit Lion’s brand holds a special place in the sporting world today. Ever since being introduced to the NFL in 1934, business owners have made it a priority to continually represent the Detroit Lions franchise in a successful manner. However, during recent years we’ve realized that both ticket and merchandising sales have decreased at a steady rate.

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