Digital Strategy for New York Yankees

Target Audience:

Joe’s Crab Shack : Digital Marketing Strategy

Joe’s Crab Shack : Digital Marketing Strategy


PepsiCo Smile Digital Campaign

A Smiling Target Audience

Holesom Longboards

Holesom Longboards is a business located in Laguna Beach, CA. It is a new business that began in 2008. I think Holesom has potential but their website and overall media strategy could be refreshed and more rich in content.

Target Audience:

Age: 17-24 year olds.
Gender: Males & females

Region: Laguna Beach, California

Personality: A person who is outgoing, energetic and likes to be outside. They live life lightheartedly and with a carefree attitude.

Live Nation - Full Digital Strategy

The company I chose is Live Nation. With the slogan “One Nation Under Music”, this company’s main focus is helping people find tickets to events ranging from comedy and sporting events to concerts of all genres for all ages.

My Therapist and I Are Working on It...

Well, here we go again. Another Monday night, another 11:59 p.m. deadline panic. My friend Gary is so NOT going to be happy with me, Professor Johnson...

Movie Magic Will Lift Michigan

There have been many ups and downs when it comes to the Michigan Film Industry. Before Governor Rick Snyder’s cut on the film budget back in 2011, Michigan was proving why they were “the next film capital of the world” according to established actor/director Clint Eastwood.

Digital PR Made Easy With Facebook

Facebook Like



With the joys of a Facebook Page comes the responsibility of monitoring, and responding to, comments. So, here I am with some suggestions on replying to the commenter.


Jonathan Black - Smart Biking: Bikes Need Lights Too

Why are there Potato Chips in my Bag of Air?!

I had trouble thinking of an issue that I really wanted to promote this week.  So naturally I thought of something that irritated me (there’s a lot of things… yikes!) and went from there.  It always bothers me when I buy potato chips and there are literally five chips and a bunch of air! I did not pay for a bag of air, I want my chips! So the Facebook page I created was pretty satirical… Why are there Potato Chips in my bag of Air?

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