Expect more. Pay less. The Target Way of Doing Things

Who is Target?

 As a company Target seems to have it all; from clothes to beauty products and laundry detergent to groceries. Target has evolved in many ways since opening its doors in 1902 in Minneapolis, MN where it was founded as a dry goods store. Since the beginning the focus of the store was giving back, which it continues to do everyday. This quote from the founder really explains what Target is all about,

Pokemon Go

So what is all this fuss about with Pokemon Go? Is it a fad, or is it here to stay? All I know is people are walking all over Ann Arbor playing this game. 

I do feel it's a breakthrough in technology and the VR experience. Who needs goggles when you can find Pokemon easily through your phone.

How do you feel about Pokemon Go? What does it's immediate success say for the digital marketing space we operate in? What can we learn from it?

Summertime Rolls on NMDL

Do you see Microsoft's recent purchase of LinkedIn causing any large changes in the digital marketing and social media space as a whole?

Social Media Marketing June 2016

What is the likelihood of a company losing potential customers by not having active social media sites?

Answers to your burning digital media questions

My company is based out of Italy, although it is prevalent in various countries. In terms of adding value, how do you make sure your advertisements are catering to the differences in cultures? Is it necessary to have all different advertisements aimed at the different countries or is it better to find a way to make your message consistent across all cultures?

The top five most important factors of online advertising, standing out on LinkedIn, building a following and is social required to get a job?

Q:What are your top five important factors of online advertising?

1. Add value - Users are in control of the online space. If you're pushing out advertisements that serve you and not your audience they will ignore, block and skip them.

Q & A for the week. Enjoy!

Question: My question for this week is I know that companies when recruiting will use LinkedIn as a primary source for looking up candidates. As an advertising or marketing major, will companies looking for that skill set in this day in age look at other social media profiles such as Twitter and Instagram to see the posting styles of these candidates?

Social Media Marketing for ADV 420

Question 1: How important do you believe social media is for a successful brand?

I think Social is very important. It's the heartbeat of a brand, and it's important to show that you are alive, doing great things, helping others, etc. 

These days your website is the hub of all activity. But Social Media is the way you get all the out. Post it on your site, share it on social. 

Socialnomics Video 2015

Alright class, watch the future of digital media with the Socialnomics video by MSU Alumni, Erik Qualman. After you watch, please share your comments below. Thanks for being a great class, this is your final participation grade of the semester. #GoGreen

Sunny Day Answers to Digital Marketing Questions

Q. Regarding the Big Idea in the full Digital Strategy, should everything ultimately relate back to that Big Idea and incorporate the Big Idea? Or are some concepts allowed to not relate completely to the Big Idea?


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