Lululemon's Innovative use of Online Advertising

Lululemon’s online advertising has been extremely successful and have used a lot of innovative online marketing methods to further their awareness and sales. Advertising campaigns now-a-days should be using all methods of online advertising in order to become more successful. At this point in today's world, online activity has only been increasing and all social media platforms should be used by a brand to target their audience. Because of this turn towards social media platforms, I would advise against spending too much money and effort into display advertising.

What's Your Favorite Social Network?

OK, quick survey. What's your favorite social network? How often do you use it? Why do you love it so much? Do you see good ways for brands to use your favorite network to market their products?

Election 2016 on social media

I'm sure you're aware, but: we're in the middle of a presidential election.

It's been fascinating to see the election play out on social media online. Last night, I especially loved seeing how the candidates were using social media to back up their points during the debate.

Both campaigns used Twitter to fact check their opponents, retweet supporters (or posts criticizing their opponents), and share important quotes from the debate. 

Kate Spade: Colorful and Classy Advertising

Brand: Kate Spade New York

Website: https://www.katespade.com

Expect more. Pay less. The Target Way of Doing Things

Who is Target?

 As a company Target seems to have it all; from clothes to beauty products and laundry detergent to groceries. Target has evolved in many ways since opening its doors in 1902 in Minneapolis, MN where it was founded as a dry goods store. Since the beginning the focus of the store was giving back, which it continues to do everyday. This quote from the founder really explains what Target is all about,

Pokemon Go

So what is all this fuss about with Pokemon Go? Is it a fad, or is it here to stay? All I know is people are walking all over Ann Arbor playing this game. 

I do feel it's a breakthrough in technology and the VR experience. Who needs goggles when you can find Pokemon easily through your phone.

How do you feel about Pokemon Go? What does it's immediate success say for the digital marketing space we operate in? What can we learn from it?

Summertime Rolls on NMDL

Do you see Microsoft's recent purchase of LinkedIn causing any large changes in the digital marketing and social media space as a whole?


Social Media Marketing June 2016

What is the likelihood of a company losing potential customers by not having active social media sites?

Answers to your burning digital media questions

My company is based out of Italy, although it is prevalent in various countries. In terms of adding value, how do you make sure your advertisements are catering to the differences in cultures? Is it necessary to have all different advertisements aimed at the different countries or is it better to find a way to make your message consistent across all cultures?

The top five most important factors of online advertising, standing out on LinkedIn, building a following and is social required to get a job?

Q:What are your top five important factors of online advertising?

1. Add value - Users are in control of the online space. If you're pushing out advertisements that serve you and not your audience they will ignore, block and skip them.

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