Answers to your burning digital media questions

My company is based out of Italy, although it is prevalent in various countries. In terms of adding value, how do you make sure your advertisements are catering to the differences in cultures? Is it necessary to have all different advertisements aimed at the different countries or is it better to find a way to make your message consistent across all cultures?

The top five most important factors of online advertising, standing out on LinkedIn, building a following and is social required to get a job?

Q:What are your top five important factors of online advertising?

1. Add value - Users are in control of the online space. If you're pushing out advertisements that serve you and not your audience they will ignore, block and skip them.

Q & A for the week. Enjoy!

Question: My question for this week is I know that companies when recruiting will use LinkedIn as a primary source for looking up candidates. As an advertising or marketing major, will companies looking for that skill set in this day in age look at other social media profiles such as Twitter and Instagram to see the posting styles of these candidates?

Social Media Marketing for ADV 420

Question 1: How important do you believe social media is for a successful brand?

I think Social is very important. It's the heartbeat of a brand, and it's important to show that you are alive, doing great things, helping others, etc. 

These days your website is the hub of all activity. But Social Media is the way you get all the out. Post it on your site, share it on social. 

Socialnomics Video 2015

Alright class, watch the future of digital media with the Socialnomics video by MSU Alumni, Erik Qualman. After you watch, please share your comments below. Thanks for being a great class, this is your final participation grade of the semester. #GoGreen

Sunny Day Answers to Digital Marketing Questions

Q. Regarding the Big Idea in the full Digital Strategy, should everything ultimately relate back to that Big Idea and incorporate the Big Idea? Or are some concepts allowed to not relate completely to the Big Idea?

 

Michigan State Spartans Football Victory in Ann Arbor

Hope you enjoyed the exciting game this weekend between Michigan State University and the University of Michigan football teams. Curious what you thought of the game? 

Here's a great new highlight video that shows the finish and celebration, including Coach Dantonio in the locker room post game. 

 

Q&A from last week's post

Hi all: thanks for the great questions last week. Without further adieu...

How's it going so far?

I hope you're all enjoying the class so far!

I wanted to take a moment to answer a few of your questions from last week's blog post. I answered more directly in last week's blog comments, so if you don't see your question answered, check back on last week's post! 

Please leave questions for me in the comments below, and I'll answer them on next week's blog post. 

Where is online video going?

Earlier this semester Derek talked about the rise of online video. Facebook isn't the only platform where video is gaining momentum. Instgram is seeing an increase in video content and YouTube is getting more engagement as well. Users are searching for "How To" related videos in particular. Some marketors are claiming that all buisiness should start producing howto videos to capitalize on this trend.

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