Michigan State Spartans Football Victory in Ann Arbor

Hope you enjoyed the exciting game this weekend between Michigan State University and the University of Michigan football teams. Curious what you thought of the game? 

Here's a great new highlight video that shows the finish and celebration, including Coach Dantonio in the locker room post game. 


Q&A from last week's post

Hi all: thanks for the great questions last week. Without further adieu...

How's it going so far?

I hope you're all enjoying the class so far!

I wanted to take a moment to answer a few of your questions from last week's blog post. I answered more directly in last week's blog comments, so if you don't see your question answered, check back on last week's post! 

Please leave questions for me in the comments below, and I'll answer them on next week's blog post. 

Where is online video going?

Earlier this semester Derek talked about the rise of online video. Facebook isn't the only platform where video is gaining momentum. Instgram is seeing an increase in video content and YouTube is getting more engagement as well. Users are searching for "How To" related videos in particular. Some marketors are claiming that all buisiness should start producing howto videos to capitalize on this trend.

Instagram on the Rise

Instagram has been around for years but is just now seeing a dramatic increase in time spent on the platform. Instagram currently has over 300 million users with over 75 million active users daily. We're seeing a trend where time spent on Facebook is declining and time spent on Instagram is increasing.

When these trends emerge, experts often speculate the cause. Some feel that Facebook's decline is largely in part to the growing adult demographic. Others claim Facebook has been "cool" for too long and it's simply gone out of fashion.

Meerkat and live streaming video

Have you used Meerkat?

If you have an iPhone or iPad, check it out now. This new livestreaming video app has been one of the hottest new apps since it was released earlier this year. What the app lets you do is post live streaming video from your phone in a very quick and easy way, and to watch livestreams from your friends.

Meerkat ties in with Twitter, so whenever you start broadcasting something, a link automatically goes out to your Twitter followers notifying them of the live broadcast.

Yik Yak and Spartan Basketball

I know many of you are on Yik Yak. This company has grown like crazy since it began in 2013. And this article in the New York Times talks about how it's used for some interesting purposes. Even MSU is mentioned in the article.

I'm curious how y'all use Yik Yak? Does it get crazy in some of your classes? What classes have the biggest Yik Yak usage from your experience?

Clickable ads coming to Instagram

Instagram is one of the most popular social networks around today – but for advertisers, it's always presented sort of a problem. So far, Instagram ads have been very limited. Only a few select companies could use them. And, the ads that appeared were almost solely designed to gin up awareness around a brand or product – but not to allow direct clicks/sales. 

Most popular brands on Twitter - why?

SocialTimes is a great social media news site run by AdWeek that’s worth following.

Last week, SocialTimes released its latest list of the 20 most popular brands on Twitter:

1. YouTube (@YouTube, 48,647,925 followers)

2. Instagram (@instagram, 37,367,736)

3. Twitter (@twitter, 35,040,450)

The Internet of Things

If you're paying attention to technology, you've probably noticed an increase in articles about "the internet of things." This quirky, relatively nondescript label describes the category of devices that connect to the internet. You may have one of these devices already, for example a thermostat or digital recorder that can be controlled remotely from a web interface.

Syndicate content