Where is online video going?

Earlier this semester Derek talked about the rise of online video. Facebook isn't the only platform where video is gaining momentum. Instgram is seeing an increase in video content and YouTube is getting more engagement as well. Users are searching for "How To" related videos in particular. Some marketors are claiming that all buisiness should start producing howto videos to capitalize on this trend.

Instagram on the Rise

Instagram has been around for years but is just now seeing a dramatic increase in time spent on the platform. Instagram currently has over 300 million users with over 75 million active users daily. We're seeing a trend where time spent on Facebook is declining and time spent on Instagram is increasing.

When these trends emerge, experts often speculate the cause. Some feel that Facebook's decline is largely in part to the growing adult demographic. Others claim Facebook has been "cool" for too long and it's simply gone out of fashion.

Meerkat and live streaming video

Have you used Meerkat?

If you have an iPhone or iPad, check it out now. This new livestreaming video app has been one of the hottest new apps since it was released earlier this year. What the app lets you do is post live streaming video from your phone in a very quick and easy way, and to watch livestreams from your friends.

Meerkat ties in with Twitter, so whenever you start broadcasting something, a link automatically goes out to your Twitter followers notifying them of the live broadcast.

Yik Yak and Spartan Basketball

I know many of you are on Yik Yak. This company has grown like crazy since it began in 2013. And this article in the New York Times talks about how it's used for some interesting purposes. Even MSU is mentioned in the article.

I'm curious how y'all use Yik Yak? Does it get crazy in some of your classes? What classes have the biggest Yik Yak usage from your experience?

Clickable ads coming to Instagram

Instagram is one of the most popular social networks around today – but for advertisers, it's always presented sort of a problem. So far, Instagram ads have been very limited. Only a few select companies could use them. And, the ads that appeared were almost solely designed to gin up awareness around a brand or product – but not to allow direct clicks/sales. 

Most popular brands on Twitter - why?

SocialTimes is a great social media news site run by AdWeek that’s worth following.

Last week, SocialTimes released its latest list of the 20 most popular brands on Twitter:

1. YouTube (@YouTube, 48,647,925 followers)

2. Instagram (@instagram, 37,367,736)

3. Twitter (@twitter, 35,040,450)

The Internet of Things

If you're paying attention to technology, you've probably noticed an increase in articles about "the internet of things." This quirky, relatively nondescript label describes the category of devices that connect to the internet. You may have one of these devices already, for example a thermostat or digital recorder that can be controlled remotely from a web interface.

Top Super Bowl Commercials 2015

This Sunday is the Super Bowl. Get your snacks ready and your game on for a fun time watching football and some amazing commercials. As you know, Super Bowl spots cost $4 Million and you have to wonder if they are effective and worth the money.

So this week let's talk about the best super bowl commercials. So you're assignment, should you choose to take it. Watch the Super Bowl. Tweet out commercials you like the best using the #NMDL tag.

Final Presentation

  1. Hello, I’m Sarah Tyson and today I am going to present to you my campaign for Lucy Activewear! 
  2. Lucy is a women’s clothing line that manufactures attractive athletic apparel and accessories for women. One of Lucy's goals as a brand is that your workout apparel should not only support your athletic activities, but should be trendy and flattering at the same time.

Spoiler alert! (not really)

Do you watch "The Walking Dead" on AMC?

Sometimes I think I might be the only person not to watch it – but I definitely know what it's like to have a major plot twist in a TV show or movie spoiled. It's awful, right?

That's why this social media fail is so terrible. Last night, a major character died on The Walking Dead (I don't feel like that's a major spoiler; deaths on a show about zombies don't seem too out of the ordinary). 

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