How to Market Your Product Online in 2014

The Internet has been a part of our daily lives for more than a decade now. It changed the way we search for information in daily lives. For example, we prefer to search information online rather than offline, and read people’s product review on the web. So, we live in an era where information is over flooding, and this gives consumer a diverse option to personalize their information category. They are now able to choose/block the right information anytime, and this makes marketers to find a new way to approach their target market.

Facebook purchases WhatsApp for $19 Billion Dollars

The latest of Facebook's acquisitions is a mobile messaging company called WhatsApp. Earlier today, Facebook announced they had purchased WhatsApp for $19 BILLION dollars. $4 billion of the acquision to be paid in cash, $12 billion in stock options and $3 billion in RSUs for employee retention. This is the the most costly known acquisition Facebook has made, Instagram being the previous title holder which sold in 2012 for a measly one billion dollars.

Learn inbound marketing

Leading up to our exam on Monday, it's time to dig deep and learn about Inbound Marketing. Inbound is the process of creating such great content that people come to your site, give you some information, and in exchange learn more about your business and how you can help them.

Thumbs up for inbound marketing

Social media and politics

Today is the tenth anniversary of Facebook.

Hard to believe, right? I have a hard time remembering not being on Facebook - despite joining in 2005 (Kalamazoo College, the school I attended at the time, received access later than U-M or MSU).

My First Steps in Becoming a Full-Fledged Blogger

What Have I Learned This Week?

This week it has been required to set up our personal blogs and publish our first posts. So, now that I have finished my first post what have I learned?

Blogging: Hard or Easy?

Blogging has been something that always interested me but I have never had the courage to create my own blog. It seems like it would take so long to adjust to continuously update the blog. However, after reading chapter two of the book Google This, I gained confidence in writing my own blog. 

Important LinkedIn Tips to Boost Your Profile

Expanding Business Through Facebook Use

In today's society social media is everywhere and everyone is on it. Businesses are using social media to their advantage and using it often. One social media that is particularly useful in the business world is Facebook. A company can use it to promote their newest products or inform consumers about their newest deals. Facebook is an easy and free way to market a brand.

New strategy for a new age

Social Media Icons

The Future of Business is Now With Social Media

Social media has been growing and developing ever since 1969 when CompuServe became the first major commercial Internet service provider by using technology known then as dial up. By the year 1997, the web had one million sites and this was when the first form of blogging began.

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