On my Klout game!

All about Klout:

 This was my first time ever hearing about Klout and I have to say its pretty cool! So far my Klout score is 38, but said it will take a few days to update my score once I added all my networks! I like the whole concept of Klout and the idea of linking your networks to get a personal high score. It’s great because as you keep building your network, you can increase your score.

Snapchat - How Much Privacy Can You Reasonably Expect?

Instant messaging platform Snapchat recently settled a lawsuit with the FTC for misleading advertising. Snapchat's claim to fame is that messages delivered using their platform are automatically permanently deleted within a matter of seconds. It takes little imagination to think of what types of pictures, videos and messages would benefit from such service.

Did Klout measure my social media influence accurately?

Klout.com Activation Summary

New update from Twitter

One of the challenges of teaching a class like this -- or working in digital marketing -- is keeping up with the latest changes in our industry. Nearly every day, some major announcement comes out that is important to stay up on. Our clients expect it!

Buzzfeed, Upworthy? Falling down the social media rabbit hole....

You see them. You click on them. You are hooked on Buzzfeed, Upworthy, Huffpost and more. But why? Are these sensationalist stories really worth reading? How far do you follow the clicks down the rabbit hole to more content?

These sites are posting original content, but is it worth your time? If you follow the money trail it's there and Buzzfeed for one is a large partner with Facebook. 

11 Ways to Monitor Your Brand (Or Yourself)

What is monitoring?

Monitoring in this context is the practice of manually or automatically finding out what’s being said about your brand (or yourself) on social networks. The techniques I will share are mainly for automating the process because monitoring manually is time-consuming and inefficient.

Outbound with The Old and Inbound With The New: Why It's all about Inbound Marketing These Days

How Marketing has changed for the Better                                      

In today’s fast paced society it is very hard to grab theattention of consumers and even harder to keep them coming back for more. Asmany businesses small and large have come to realize, there is a certain waythat you need to market to those that you are trying to sell too.

How to Market Your Product Online in 2014

The Internet has been a part of our daily lives for more than a decade now. It changed the way we search for information in daily lives. For example, we prefer to search information online rather than offline, and read people’s product review on the web. So, we live in an era where information is over flooding, and this gives consumer a diverse option to personalize their information category. They are now able to choose/block the right information anytime, and this makes marketers to find a new way to approach their target market.

Facebook purchases WhatsApp for $19 Billion Dollars

The latest of Facebook's acquisitions is a mobile messaging company called WhatsApp. Earlier today, Facebook announced they had purchased WhatsApp for $19 BILLION dollars. $4 billion of the acquision to be paid in cash, $12 billion in stock options and $3 billion in RSUs for employee retention. This is the the most costly known acquisition Facebook has made, Instagram being the previous title holder which sold in 2012 for a measly one billion dollars.

Learn inbound marketing

Leading up to our exam on Monday, it's time to dig deep and learn about Inbound Marketing. Inbound is the process of creating such great content that people come to your site, give you some information, and in exchange learn more about your business and how you can help them.

Thumbs up for inbound marketing

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