Social Media

Because online advertising is so new and progressing so quickly, its hard to step back and look what's actually happening. Here are some interesting disucssions.

More than 70% of companies are already using social media; many are planning to increase their spending on social media across the coming years, but too many are wasting their efforts through sloppy management. The best companies recognize that social media are just another set of promising tools and as such are to be understood, mastered, and used efficiently. Importantly, they also recognize that how they manage their social media efforts depends on where they are in the journey from initial discovery to mainstream use.

“Trends in blog reading are expected to maintain an upward course as blogs continue to gain influence in the mainstream media,” said Paul Verna, eMarketer senior analyst and author of the new report.

Here is some bologna from the BBC. I don't think I could ever agree that by participating in social networking we are becoming less human. What do you think?

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Although new fads come and go quicker than ever now days, social media has stood its ground and has actually continued to grow with each new website that is created. This video discusses how social media is here to stay for awhile.

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It's important not only to know what's going on now in social media, but also what to keep an eye out for! This article discusses what to expect in the coming year for social media.

This article does a pretty good job at explaining how much social media is taking off and no one can really do anything to stop it. Companies are forced into new-age techniques and if their company is the least bit outdated, they can take a lot of giant steps backwards...and in this day and age, that is not something that your company has any time to mess around with.