The Importance of Social Media Marketing

The article illustrates a chart that shares the benefits of using social media marketing. It highlights what companies should most highly emphasize in order to get their name and their product out there.

Building a Popular Social Media Profile

Describes the 7 characteristics of a successful social media profile and explains how to achieve them.

5 Stages of Social Transformation

Figuring out social media is confusing and scary at first no matter how hard you try. This article shows the 5 steps of social transformation and essentially how to achieve them all.

Keeping Momentum in Social Media

A few simple steps keep employees involved in a company-sponsored social media platform long after the excitement of the initial launch.

5 Rules of Social Media Optimization (SMO)

This article provides 5 important rules of social media optimization (SMO), which may guide us conducting SMO for our clients' website.

3 New Ways to Measure the Social Web

To measure social media effectively is as important as to master the key of social media. This article provides three new ways to measure the social web.

Tools for career networking

This is an article that lists a bunch of networking sites and gives you reviews on them.

Social Networking Overload

So many new social networking sites. Is it best to be a part of all of them or enhance the ones you have?

Neglect and Renaissance: Welcome back Linkedin & Twitter

An artist's image of what the social networking world looks like

Five Social Media Tips for Job-Seekers

All of us want to find a great job. Don't let social media ruin your chances. Take a look here for a few tips on making the most out of social media.

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