Why Facebook Wants Your Phone Number

The article talks about how Facebook is trying to be more like Google. Adding a phone number will help Facebook do that. 

7 Ways to Improve Your Writing

I have a blog, but I know I could improve my writing. It's not as compelling and interesting as I know it could be. This resource tells bloggers how to write blog posts that people WANT to read! Make it concise, watch your tone, and most importantly, talk about what people are interested in: food, sex, and danger!


5 Easy SEO Tips for Small Businesses

It's not easy competing with national organizations, but that doesn't mean you can't grow your business, and the internet offer you a variety of effective ways to do just that: From blogging to increasing site traffic to how to connect with users via Twitter!

Social Media Revolution

This is a great video about social media I saw on a Study Abroad program last summer. It turns out, the researcher who wrote the book to create the stats for this video did his undergrad work at MSU. Pretty cool.

The Importance of Social Media Marketing

The article illustrates a chart that shares the benefits of using social media marketing. It highlights what companies should most highly emphasize in order to get their name and their product out there.

Building a Popular Social Media Profile

Describes the 7 characteristics of a successful social media profile and explains how to achieve them.

5 Stages of Social Transformation

Figuring out social media is confusing and scary at first no matter how hard you try. This article shows the 5 steps of social transformation and essentially how to achieve them all.

Keeping Momentum in Social Media

A few simple steps keep employees involved in a company-sponsored social media platform long after the excitement of the initial launch.

5 Rules of Social Media Optimization (SMO)

This article provides 5 important rules of social media optimization (SMO), which may guide us conducting SMO for our clients' website.

3 New Ways to Measure the Social Web

To measure social media effectively is as important as to master the key of social media. This article provides three new ways to measure the social web.

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