Agreeing with and Challenging the New Rules of Marketing & PR

David Meerman Scott’s New Rules of Marketing & PR provides information regarding the shift of traditional communication methods to new online methods. Below are key points that Scott deems important from the first three chapters. However, in some cases, I challenge his thinking.

* Indicates my agreement with the author.

From here to there on the road to digital success

Starting off on the path of new media marketing is always exciting. Some of you may be proficient already, and some may be total digital novices. No worries, once you have your New Media Drivers License (r) certificate, you will feel qualified to navigate the digital space, and talk a good game with anyone.

HOW TO: Use Social Media is Your PR Pitch Plan

Learn how social media can play the most important role in a PR strategy. Social Media has the power to dramatically increase the awareness of the PR news letter.

Video Share Websites Review 2011

Here is a list of the top video sharing sites, along with reviews for each of them.

3 Ways to Get to Know Your Audience

So you have a blogger account but you don't have a lot of traffic and subscribers. Check out these 3 simple ways to get to know your audience and increase your readership.


Anything and everything social media! This blog stays current with updates of social media trends and media news. This is a very helpful blog because it provides you with the latest on social media which can be used to keep your campaign innovative and ahead of the competition. So check it out

Brrrrr… Feels Like an Ideal Time to Monitor the North Face Brand!

Written By: Nina Elias

Increasing the Lovemarks for IKEA

Written By: Danielle Peters

Comcast Social Media Monitoring

Written By: Andrew Osborn

POLL-TERGEISTS Political Brands and Social Media Montoring

Written By: Stephen Stofflet

Rick SnyderVirg Bernero image


 I decided to monitor the political ‘brands’ of Rick Snyder and Virg Bernero - the gubernatorial candidates facing off in this year’s race in Michigan. The reputation and performance of a political brand on the Internet can provide valuable insight regarding public perception of a candidate; and the social networks may be able to provide additional insight that might not be picked up on in via standard polling methods.

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